VISITOR STATISTICS
MAUI ISLAND
2024P YTD* 2023P YTD*
YTD % change 2023P 2022
2021 2020 2019
TOTAL EXPENDITURES ($mil)
1,806.8 2,329.9 -22.5% 5,712.5 5,822.0 4,043.1 NA 5,128.0
VISITOR ARRIVALS 736,936
969,214 -24.0%
2,476,751 2,921,159 2,303,942 792,602 3,059,905
PPPD SPENDING ($) 292.8
291.7 0.4% 286.2 244.3 201.9 NA 211.7
AVERAGE DAILY CENSUS 51,001 66,562 -23.4% 54,693 65,287 54,866 20,637 66,363
MOLOKA‘I
2024P YTD* 2023P YTD*
YTD % change 2023P 2022
2021 2020 2019
TOTAL EXPENDITURES ($mil)
12.9 16.6 -22.4% 46.0 39.2
25.2 NA
36.0
VISITOR ARRIVALS 11,683
15,875 -26.4%
45,587 43,317 25,758 17,025 63,035
PPPD SPENDING ($) 162.7
163.8 -0.7% 178.6 152.8 138.0 NA 126.0
AVERAGE DAILY CENSUS 653
843 -22.5% 706 703 500 322 783
LĀNA‘I
2024P YTD* 2023P YTD*
YTD % change 2023P 2022
2021 2020 2019
TOTAL EXPENDITURES ($mil)
38.0 52.9 -28.1% 161.3 150.8 108.1
NA 128.9
VISITOR ARRIVALS 14,046 22,994 -38.9% 68,270 68,016 47,829
17,924
84,103
PPPD SPENDING ($) 650.8
572.9 13.6%
625.2 539.5 460.2 NA 478.8
AVERAGE DAILY CENSUS 483
769
-37.2% 707 766 644 227 738
P = Preliminary data.
* year-to-date through April.
Note: 2023 and 2024 visitor data are preliminary. 2019 - 2022 visitor data are the final numbers and reflect updated airfare statistics from DIIO Mi Airline database, data from the National Travel and Tourism Office
and final passenger counts from Airline Traffic Summary reports.
NA= Annual 2020 visitor spending statistics were not available, as there was no Departure Survey fielding between April through October 2020 due to COVID19 restrictions.
Source: Department of Business, Economic Development and Tourism
AIR LIFT
KAHULUI
2024P YTD* 2023P YTD*
YTD % change 2023P 2022
2021
2020 2019
DOMESTIC SEATS
767,312 978,643 -21.6% 2,625,759 3,065,230 2,955,085 1,015,080 2,672,036
INTERNATIONAL SEATS
82,123 104,330
-21.3%
193,419 225,512 65,303 87,086 223,644
TOTAL SEATS
849,435 1,082,973 -21.6%
2,819,178 3,290,742 3,020,388 1,102,166 2,895,680
DOMESTIC FLIGHTS
3,748 4,769 -21.4% 12,999 15,597 15,373 5,246 14,728
INTERNATIONAL FLIGHTS
440 544
-19.1%
1,040 1,077 260 397 1,138
TOTAL FLIGHTS
4,188 5,313 -21.2% 14,039 16,674 15,633 5,643 15,866
Source: Diio Mii schedules
* year-to-date through April.
TRANSIENT ACCOMMODATIONS TAX (TAT) TO MAUI COUNTY
FY 2017 FY 2018 FY 2019 FY 2020
FY 2021 FY 2022 FY 2023 FY 2024
TAT ($mill) 23.4 23.4 23.4 23.4 23.4 0 0 0
HOTEL PERFORMANCE
COUNTY OF MAUI
2024P YTD* 2023P YTD*
YTD % change 2023P 2022
2021 2020 2019
OCCUPANCY
70.5% 68.5% 2.0% 66.1% 67.6% 60.2% 34.6% 77.7%
AVERAGE DAILY RATE
$559.13 $636.01 -12.1% $591.09 $606.92 $536.47 $409.19 $401.10
REVENUE PER AVAILABLE ROOM
$394.26 $435.83 -9.5% $390.46 $410.12 $322.70 $141.55 $311.61
Source: STR, Inc.
* year-to-date through April.
VACATION RENTAL PERFORMANCE
COUNTY OF MAUI
2024P YTD* 2023P YTD*
YTD % change 2023P 2022
2021 2020 2019
UNIT SUPPLY
866,954 782,850 10.7% 2,535,742 2,496,164 2,664,426 2,090,812 3,126,890
UNIT OCCUPANCY
60.1% 67.5% -10.9% 59.2% 70.0% 66.7% 42.4% 79.0%
UNIT AVERAGE DAILY RATE
$416.21 $415.72 0.1% $367.77 $351.63 $278.71 $292.68 $343.07
Source: Transparent Intellegence, Inc.
MAUI COUNTY OVERVIEW
as of 5/28/2024