OFFICIAL LOGOS
Student organizations formally sponsored by a department or division may
request a logo that is closely identified with the university’s logo system.
These official student organization logos will follow the approved design
and may only be created by the Division of University Relations. Student
organizations may not attempt to replicate an official logo.
If a student organization wants to request an official logo, they may do so
according to the following process:
1. The primary organization adviser
or the primary contact on file with the
Office of Student Engagement
should complete the request form.
2. University Relations will confirm
the requestor’s name and the
registered status of the organization
via the directory on the Office of
Student Engagement’s website.
3. University Relations will create the
logo based on the organization’s
official name on file with the Office of
Student Engagement. For simplicity
and to reduce redundancy, any part
of the organization’s name that
includes reference to the
university name (i.e.: “… at
Seton Hall University” or “…
at SHU”) will not be included
in the logo.
4. When the logo is provided, do
not alter it in any way. Follow
the standards guidelines,
including requirements for
leaving appropriate clear space.
5. Student organizations that
have official logos may produce
promotional items bearing
their logo, but should not include
or incorporate any additional
university trademarks.
FORMALLY SPONSORED
ORGANIZATION OR VOLUNTEER
ORGANIZATION?
How do you know if your organization
is a sponsored student organization
or a voluntary student organization?
Answer these questions to help
guide you:
1. Is your group’s official status listed
as active?
2. Does the student organization have
a faculty/staff advisor whose job
duties include supporting the group?
3. Does your organization receive
regular, annual funding from the
university for a specific set of
activities (e.g. major events, outreach
or community service projects)?
4. If a Voluntary Student Organization
plans to incorporate Seton Hall as
part of its name, Seton Hall should
come in the latter part of the name
(e.g. The Chess Club at Seton Hall,
or American Red Cross Club at
Seton Hall University.)
5. Using “SHU” in a student
organization name is discouraged.
(See the University’s Editorial
Style Guide). Existing organizations
that use this terminology have
grandfathered rights of usage.
UNIQUE LOGOS
Student groups can create unique logos
must meet the following standards.
1. If a student organization creates
their own unique logo, the logo or
mark may not include or in corporate
trademarks licensed by Seton Hall
University, including logos, icons or
tagline. Any unique logo may not
include any words, symbol, or image
that might reflect poorly on Seton Hall.
2. They may include any symbol that
identifies with their parent organization
(i.e.: Greek letters, seal, or existing
logo), as long as they meet any
standards outlined by the parent
organization.
3. Student organizations with unique
logos may use their organization logo
alongside the university logo, but
only according to the standards
outlined here.
Please note : University Relations does not
typically create unique logos for student
organizations. Any newly developed unique
logo should be submitted for review and
approval by the Office of Student Engagement
and the Division of University Relations.
Unique logos that are created and are not
compliant with the University’s standards
will not be supported or promoted through
University communications channels
or platforms.
Student Organizations Logo Policy
SETON HALL UNIVERSITY
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