Brand Guide
SETON HALL UNIVERSITY
OUR
BRAND
_ Message to the
Seton Hall Community
_ What is a Brand?
_ Why is Branding Important?
_ How does Seton Hall
Define Its Brand?
_ Mission
_ Our Tag line
_ Positioning
_ Pledge
_ Personality
_ Important Concepts
to Communicate
_ Our Key Branding Messages
TELLING THE
SETON HALL STORY
_ Who We Are
_ Brand Platform
_ Proof Points
VISUAL BRANDING
ELEMENTS
Our logo and our visual marks
_ Primary Logos
_ Great Minds Lockup
_ Seal and Crest
_ Flag
Brand Architecture
Color
_ Primary Colors
_ Secondary Colors
_ Using Color
Typography
_ Approved Typefaces
_ Microsoft Office Applications
Internal Communications
_ Stationery
_ Presentation
_ Email signature
Environmental Branding
_ Campus and Community Banners
_ Great Minds Banners
_ Murals
Imagery
_ Photography
_ Video
Digital Communications
_ Website
_ Social Media
Merchandise
Student Organizations
SETON HALL UNIVERSITY
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Dear Members of the Seton Hall Community,
Seton Hall’s brand is an expression of our commitment to the University’s
mission, vision and values. More than a tag line and set of logos, the brand is
reected every time we speak, write and otherwise communicate information
about Seton Hall.
We are part of a highly complex institution that encompasses three campuses,
10 schools and colleges, more than 10,000 students and hundreds of faculty,
clergy, administrators and staff members. The extended Setonian family includes
everyone on our campuses and more than 100,000 alumni, parents and friends
around the world.
Despite its breadth and complexity, Seton Hall remains, at its essence, one
University — a cohesive community with a unique history and dedication to
transforming the lives of students and the world through servant leadership.
Our shared identity calls us to speak visually and in writing with a clear and
consistent voice. This visual brand guide includes tools that allow us to answer
that call. It is a pleasure to present it to you, with condence that it will prove
useful every time you communicate on behalf of the University.
With more than 4,400 colleges in the United States, attracting high-achieving students has become increasingly
competitive. Sophisticated marketing and branding campaigns are required to help institutions such as Seton
Hall differentiate themselves. Effective and consistent branding can help a university achieve its student enrollment
goals, enhance its national reputation, engage alumni and increase donor support.
The University’s Office of Public Relations and Marketing worked with a top higher education marketing firm
in developing Seton Hall’s “What great minds can do” branding strategy. It is based on extensive quantitative and
qualitative research conducted with prospective and current students, faculty, staff, alumni and parents to
identify the University’s core distinctive strengths.
OUR TAG LINE
This short, simple phrase conveys
volumes about the Seton Hall
community, its achievements and
impact. Our tag line addresses
academic prowess and servant
leadership equally.
The “What great minds can do”
concept is broad enough to encompass
distinct ideas such as the important
work of Saint Elizabeth Ann Seton,
the continued excellence of Seton
Hall’s academic programs and world-
class faculty, and our many student
and alumni achievements.
Our Brand
SETON HALL UNIVERSITY
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WHAT IS A BRAND?
A brand is much more than a name
or a logo. It runs deeper than a tag line
or series of marketing brochures.
A brand reflects people’s perceptions
about an institution, its qualities and
attributes. Brands are based on the
promises made to customers (or, in
our case, students, parents and
alumni) and how those promises are
fulfilled. In other words, a brand is
made up of what people believe about
an institution and how they define the
institution’s reputation based on their
interactions and experiences with it.
WHY IS A STRONG
BRAND IMPORTANT?
Having a strong — and consistent —
brand differentiates us from the
competition. It increases awareness
about what Seton Hall stands for.
A clear brand promise lets prospective
students know just what to expect
from the Seton Hall experience. It also
gives clarity and focus to all that we
do — from academic advising to student
services and alumni relations.
HOW DOES SETON HALL
DEFINE ITS BRAND?
The information in this document
outlines key ideas that form the
foundation of the Seton Hall brand
identity. Having this information readily
available and using it to shape our
communications in a unified way
reinforces and strengthens our brand.
MISSION
The University’s mission is the
bedrock of our identity and our brand.
All else stems from it.
Seton Hall University is a major
Catholic university. In a diverse and
collaborative environment, it focuses
on academic and ethical development.
Seton Hall students are prepared to
be leaders in their professional and
community lives in a global society
and are challenged by outstanding
faculty, an evolving technologically
advanced setting and values-centered
curricula.
OUR KEY BRANDING
MESSAGES
Our five key branding messages
highlight specific aspects of our
community and show what Seton
Hall is really about.
Core message: Take heart. Take action.
Academic message: Focus on what
drives you.
Catholic message: We hold ourselves to
the highest values.
Culture message: A community of
possibilities.
Experience and Outcomes message:
You’ll be in the best company.
Our Brand
SETON HALL UNIVERSITY
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POSITIONING
Our positioning differentiates us from
our competitors. It answers the
question: What need does Seton Hall
uniquely fulfill considering what our
audiences expect from us?
In the context of an intellectually
challenging environment, real-world
experience and a culture of optimism,
we cultivate the kinds of leaders
who align personal ambition with deep
commitment to social justice and
civic good. Informed by Catholic
values and reflective of the rich diversity
of the region, Seton Hall equips
students to tackle the world’s most
pressing social, economic and
cultural challenges.
PLEDGE
This is the promise we make to
anyone who chooses to become a
part of the Seton Hall family.
We’ll equip and inspire you to be your
best self.” Payoff The payoff explains
the benefit that the person enjoys from
being involved with Seton Hall.
I know myself, and I am ready to
achieve my full potential.
PERSONALITY
Personality helps describe the culture
of Seton Hall. It is a personification
of how the brand should come across
to those who interact with us.
The leader who understands what
really matters. Centered. Knowledgeable.
Supportive. Caring.
IMPORTANT CONCEPTS
TO COMMUNICATE
Throughout our communications,
specific attributes about the University
should be consistently highlighted
and supported by a uniform set of
proof points, which show, in concrete
terms, how Seton Hall lives up to
these ideals.
_ Academic/intellectual rigor
_ Values-based education
_ Culture of optimism and mutual
support
_ Geographic, ethnic and religious
diversity of student body
_ Focus on the whole person
_ Strength of location and alumni
network
_ The cornerstone of the Seton Hall
identity is a set of “primary” marks that
makes use of the “Seton Hall University
symbol.” with the University logotype
(see below).
_ The Seton Hall University logo has
three configurations — vertical, horizontal
and centered. The colors shown here
are the University’s primary colors —
Seton Hall Blue
(pms 286) and Seton Hall
Grey
(pms 429 or pms 877).
_ Unless there are special circumstances,
the symbol and logotype should not
be pictured by themselves. The preferred
application is one of the three
configurations at top.
Primary Logo Suite / Application
SETON HALL UNIVERSITY
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PRIMARY LOGOS
UNIVERSITY SYMBOL UNIVERSITY LOGOTYPE
_ The Seton Hall University identity
system also includes a set of three
logotypes made of type only. They
are intended for use in small or limited
spaces. It is preferable to use the
primary logo instead of the logotype.
The color palette is the same as
the primary logo — Seton Hall Blue
and Seton Hall Grey.
_ For visual accessibility on dark
backgrounds, the logos should be
monochromatic.
Primary Logotype Suite / Application
SETON HALL UNIVERSITY
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LOGOTYPES (TWO COLOR)
LOGOTYPES (ONE COLOR)
_ Like the primary athletic logos,
the “SH” monogram may be used
on light backgrounds in one
color (a Seton Hall primary color)
or in two colors using both Seton
Hall Blue and Seton Hall Gray. The
“SH” mark is approved for
headwear only.
_
The cornerstone of the Seton
Hall athletics identity is the Pirate
head logo. This athletic logo is
the preferred athletic mark and should
be used on the majority of athletic
communications and merchandise.
The Pirate head logo is to be used
on uniforms, practice gear and
apparel, when applicable.
_
The use of this logo type is restricted
to the Pirate Blue Athletic Fund.
A custom alphabet and a set of
numbers match the typeface used in
the athletic logotypes are available
by contacting Seton Hall athletics.
Athletics Logos / Application
SETON HALL UNIVERSITY
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Use of the Seton Hall Athletic identity
is restricted. Only the University’s
intercollegiate athletic programs (as
administered by the Department of
Athletics and Recreational Services
and by the Pirate Blue Athletic Fund)
can use it. The athletic logotype, the
athletic monogram and/or the Pirate,
in any form, may not be used to
represent any other academic and
administrative program.
ON DARK
BACKGROUND
Noncompliant Applications
SETON HALL UNIVERSITY
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_ Seton Hall University marks are not to
be altered in any way.
_ Some unacceptable uses of the Seton
Hall marks include the examples shown:
NEVER change the typefaces in
the SHU logo
NEVER use unapproved color combinations
NEVER resize elements in the SHU logo
NEVER use the primary SHU logo
without the date
NEVER realign or justify typography
NEVER redraw parts of SHU marks
NEVER reverse the Pirate mark
NEVER add shapes to the Pirate mark
NEVER use the Athletic logo without
the torso
NEVER use unapproved tag lines
NEVER use the Athletic monogram
NEVER use the Athletic monogram with
the letter “U”
NEVER use the old Athletic logotype
NEVER use the seal without approval
NEVER use an unapproved name
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5
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15
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2
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Minimum Sizes for Print
SETON HALL UNIVERSITY
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_ Each of the Seton Hall University logos has
a minimum allowable size.
_ To ensure clear reproduction and legibility,
the marks may not be used any smaller than
the widths shown on this page.
0.5" 0.75" 1" 1.5" 2"
2.5"
CLEAR ZONE
Clear Zones
SETON HALL UNIVERSITY
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_ Each of the University’s primary and
secondary logos have an established
clear zone.
_ This clear zone is intended to maintain
the logo’s integrity and to avoid
visual confusion.
_ No other type or graphic element
(including folds, trims or edges) should
fall within the clear zones shown.
_ The clear zones for each of the University
primary and secondary logos are 1½ times
the height of the word “S” in each mark
(A).
_ For the formal marks, this clear zone is
based on the height of the bar in the top
of the crest
(B).
A (x 1.5)
A (x 1.5)
CZ
A (x 1.5)
B (x 2)
b
CLEAR ZONE
Clear Zones
SETON HALL UNIVERSITY
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_ Each of the Seton Hall athletic marks
has an established clear zone. The
clear zone is intended to maintain
the logo’s integrity and to avoid visual
confusion.
_ No other type or graphic element
(including folds, trims or edges) should
fall within the clear zones.
_ For the Pirate head logo the clear zone
is the same as the height of the Pirate’s
bandana
(A).
_ The clear zone for each of the athletic
marks that incorporates a banner
element is 1½ times the “S” height in
the banner
(B).
_ For the monogram, this clear zone is
1½ times the width of the vertical stroke
(C) of the “H.”
C (x 1.5)
A
CZ
B (x 1.5)
Crest / Seal
SETON HALL UNIVERSITY
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_ The Seton Hall University formal marks
are the historical
CREST and official SEAL.
They are to be used for formal publications
only. These publications include, but are
not limited to, materials related to official
University events such as Commencement
Exercises, Faculty Convocation, Charter Day,
etc.; print materials issued from the Office
of the President, the Office of Mission and
Ministry, the University’s Board of Regents
and Trustees; and print materials related to
the University’s fundraising efforts.
NOTE: It is not permissible to use the
formal marks for any other publications
without prior permission from the Office
of Public Relations and Marketing.
COLOR VARIATIONS
_ The formal marks only may be reproduced
in the official University colors. There
are full-color versions of the crest and seal
available for official use.
If official University colors are not available,
the formal marks should be reversed
from a solid area of the non-official color
being used.
It is permissible to blind emboss or foil
stamp the formal marks in silver or gold.
CREST SEAL
Flag
SETON HALL UNIVERSITY
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HISTORICAL SIGNIFICANCE
_ The quartered flag (far left) represents
the coat of arms of both the Seton family
and the Archdiocese of Newark. When
combined, they form the University coat
of arms.
_
The three crescents on the Seton coat
of arms represent the three coastal villages
in Scotland — the “Sea Towns,” a possible
origin of the Seton family name.
_
The royal family of Scotland later honored
the Setons by adding the design that
borders the crescents — a Royal Treasure
enriched with fleurs-de-lis.
_
The blue and silver waves, taken from the
Archdiocese’s coat of arms, represent
rivers of New Jersey. Silver becomes white
on a flag, and thus blue and white also
represent the University’s colors on the
new flag.
USAGE GUIDELINES
_ The design should be used only as a flag,
a banner, or backdrop. It is not a logo that
should be used to represent Seton Hall
University. Instead, the primary and
secondary logos should be used.
Note: The flag should not be used as
a graphic within any publication or printed
or online materials. The flag graphic
should not appear on clothing.
The Seton Hall University flag was
unveiled on February 25, 2005.
Typography
SETON HALL UNIVERSITY
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_ Typography is an underrated, but valuable
asset to Seton Hall’s visual branding. There
are three main type families that distinguish
its content — Giovanni, Franklin Gothic
and Tisa. These families can be installed
locally, or loaded via the Adobe Typekit
(part of the Creative Cloud Suite). A solid
design practice is to use two type families
that contrast each other — pairing a serif
with a sans serif.
_
The most notable typeface, GIOVANNI, is
found in Seton Hall’s logotype. The classic
serif typeface is used in communications
that require a more formal tone.
_
FRANKLIN GOTHIC is a modern classic
sans serif type family available in many
weights and widths. It is internet friendly,
perfect for headlines, and is an
effective pairing for Tisa and Giovanni.
_
TISA is contemporary serif font family.
It comes in a number of weights. Tisa is
the face of Seton Hall’s website.
ABCDEFG
uvwxyz
01234
ABCDEFG
uvwxyz
01234
ABCDEFG
uvwxyz
01234
GIOVANNI TISAFRANKLIN GOTHIC
ABCDEFG
uvwxyz
01234
ABCDEFG
01234
Typography
SETON HALL UNIVERSITY
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_ OFFICINA is a sans serif type family
reserved for undergraduate
admissions only.
_
GARAMOND is a serif type face. When
using Microsoft applications it is a viable
alternative to Giovanni. Available on
most personal computers, this should
only be used if accessing and adding
Giovanni to your local system is
not possible.
_
SHU BOLD is the Seton Hall Athletics
typeface. It only comes in all caps and
in one weight. The usage of this typeface
is reserved for Athletics.
OFFICINA SHU BOLDGARAMOND
Primary Colors
Secondary Accent Colors
SETON HALL UNIVERSITY
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_ Color is an invaluable visual identifier
of Seton Hall’s brand. The University’s
primary and secondary colors should be
applied to all communications and
mediums.
_ Seton Hall University’s
PRIMARY COLORS
are blue
(pms 286) and grey (pms 429 or
pms 877). PMS (Pantone) values are for print
purposes only.
_ Seton Hall University’s SECONDARY
COLORS are cyan and orange. Secondary
colors are essential for navigating layered
communications and adding activity to
a predominantly blue surface.
BLUE
PMS 286
CYAN
GREY
PMS 429
ORANGE
Whether your generating
a multi page report or producing
a give-away, color application
should be a visual priority. The
accent colors should be applied
judiciously in relation to the
predominant values.
Color Values / Application
SETON HALL UNIVERSITY
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light grey k12 r229 g229 b229 hex
#
e5e5e5
Seton Hall Grey k45
r157 g159 b16 2 hex
#
9d9fa2
black c30
k10 0 r0 g0 b0 hex
#
000000
pale blue c60 m35
r51 g10 5 b160 hex
#
3369a0
Seton Hall Blue c100
m60 k6 r0 g68 b136 hex
#
004488
navy c100
m60 k56 r0 g33 b66 hex
#
002142
light cyan c15
r68 g212 b239 hex
#
d4effc
pale cyan c60
r0 g192 b243 hex
#
00c0f3
cyan c100
r0 g174 b239 hex
#
00aeef
light orange m8
y13 r255 g234 b217 hex
#
ffead9
orange m65
y100 r244 g121 b232 hex
#
f47920
PREDOMINANT VALUES
ACCENT VALUES
HEADLINE STYLE
IN FRANKLIN GOTHIC
HEADLINE STYLE
IN TISA
Tag line
SETON HALL UNIVERSITY
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_ The University’s approved tag line is
“What great minds can do.
_ Tag line, styled in sentence case (begins
with an uppercase word and concludes
with a period), endorses a communication.
It is placed at the the end of a
communication. The typeface is Franklin
Gothic Demi. For an example of application,
reference the stationery system.
_ Headline, styled in all caps with an
alternating cap height, is used to introduce
a communication. This type treatment is
predominantly used in marketing campaigns
and exterior banners. The typeface is Franklin
Gothic Demi. In the web environment, the
typeface is Tisa.
_
RUNNING TEXT. When used in running
text, the tag line should include quotation
marks around it. For example, Seton Hall’s
new tag line is “What great minds
can do.
NONCOMPLIANT
EXAMPLES
What Great Minds Can Do
What Great Minds Can Do
What Great Minds Can Do.
What Great Minds Can Do.
What Great Minds Can Do.
What Great Minds Can Do.
What Great Minds can do
What Great Minds can do
WHAT GREAT MINDS CAN DO
WHAT GREAT MINDS CAN DO
TAGLINE STYLE
IN FRANKLIN GOTHIC
Stationery
SETON HALL UNIVERSITY
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_ The Seton Hall University stationery uses
the two-line, primary logo.
_ The letterhead prints in Seton Hall Blue
and Seton Silver on Classic Linen Solar
White 24# text.
_ Business cards are only available with
the two-line primary logo and print in Seton
Hall Blue and Seton Hall Silver on Classic
Linen Solar White 80# cover.
_ All Seton Hall stationery items must be
ordered through the University’s preferred
vendor and must adhere to the identity
guidelines. (For ordering information,
contact the Office of Procurement.)
_ No custom memos or personalized
stationery is permissible.
_ Business envelopes for general, large
mailings not including a letter may be
printed on white wove stock to reduce costs.
However, business envelopes being used
with letterhead must be on matching stock.
SPECIFICATIONS FOR LETTERS
_ Use a half-inch left and right margins
for letters.
_ Letters should use block style, with flush
left, ragged right margins and single-
spaced paragraphs with double spacing
between paragraphs.
University Advancement
457 Centre Street, South Orange, NJ 07079
t
000.000.0000 f 000.000.0000
www.shu.edu
What great minds can do.
University Advancement
457 Centre Street, South Orange, NJ 07079
What great minds can do.
What
great minds
can do.
First Name Last Name, Credential
School Name
Division / Department
400 South Orange Avenue, South Orange, NJ 07079
t 000.000.0000 f 000.000.0000
www.shu.edu
NO. 10 ENVELOPE
LETTERHEAD
BUSINESS CARD
2 SIDED
Presentation Decks
SETON HALL UNIVERSITY
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_ The presentation template features
a running footer which consists of Seton
Hall’s primary logo and “What great
minds can do” tag line. The template is
available in both Seton Hall Blue
and white.
Ofce of Public Relations
and Marketing
PRESENTATION TEMPLATE
Email Signature
SETON HALL UNIVERSITY
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_ Email signature pictured here illustrates
the tag line in endorsement position —
tag line style.
_ Do not use images (logos or social media
icons) within the email signature. Images
may appear as message attachments
or be blocked by some email clients and
mobile devices.
_ Please do not use quotes or epigraphs.
It is important to avoid the potential
confusion of external audiences assuming
a particular statement represents the
University’s official slogan, ideology or
brand promise.
Dear Campus Colleague,
When formatting your email signature, we ask you
to follow the example seen here. Visually, the
signature should appear secondary to the message
that you are communicating. By following the content
structure and styling you would be in compliance
with the University’s branding strategy.
Best,
First Name Last Name, Suffixes
Title
School or Office Name
Seton Hall University
t 000.000.0000 | m 000.000.0000
What great minds can do.
TO
FROM
SUBJECT
EMAIL SIGNATURE BLOCK
_ Environmental graphics are another
important touch point in the Seton Hall
visual brand. Exterior displays should
reflect the consistent application of the
visual components mentioned in this
guide — typography, color palette and
approved visual assets.
_
The INTERIOR BANNER pictured
here illustrates those components:
primary color — Seton Hall Blue
primary logotype
tag line — headline style
_
The EXTERIOR CAMPUS BANNERS
pictured here illustrate the following:
type families — Giovanni and Franklin
Gothic
primary color palette — Seton Hall Blue
and Seton Hall Grey
approved logotype and logomark
tag line
_ For design, sizing, and material
considerations; please contact the Office
of Public Relations and Marketing. Banner
installation requires coordination and
scheduling with Facilities Engineering and/
or individual building managers.
Interior / Exterior / Campus and Community Banners
SETON HALL UNIVERSITY
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EXTERIOR CAMPUS
BANNER
INTERIOR BANNER
_ Murals enhance branding efforts
by visually representing key messages
and iconic images in a highly visible
manner.
_ Some examples of recently installed
murals are shown here. The top photo
features a mural that is found in the Ring
Building, 457 Centre Street — home
to University Advancement. It pictures
a Seton Hall campus image, tag line
and the University logo.
_ The bottom photo shows a mural found
in Jubilee Hall. It captures the University’s
dynamic tapestry of academic disciplines
using Franklin Gothic’s extended type
family and the Universitys primary colors.
Murals
SETON HALL UNIVERSITY
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Photography and videos are critical
to creating genuine, authentic branding
materials that reflect Seton Hall’s key
messages. Our brand is expressed
through visuals that showcase our diverse
student body, beautiful campus and
modern facilities across all audience
touch points.
Photography / Video
SETON HALL UNIVERSITY
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INTIMATE
The Seton Hall community is
close-knit. Express that attribute
through photography that
captures real moments.
CANDID
Authenticity is key. Use candid
photography to express the Seton
Hall academic experience.
INTERESTING
Use interesting compositions to
draw in the viewer. For example,
sharp, bold foregrounds help the view
feel more connected to the image.
INTERACTIONS
Feature candid interactions
between students, faculty, the
clergy, and others. Avoid
compositions in which subjects
appear isolated.
CAMPUS BEAUTY
Our campus is beautiful. Where
possible, try to capture some
of green spaces, flowering plants
and historic buildings.
UNEXPECTED
When using multiple images,
consider including a non-traditional
image. When mixed with traditional
photos, it can stand out and capture
the viewer’s attention.
GROUP
PORTRAITS
_ Refrain from taking lined up group
portraits. These types of images
should not be featured in marketing
materials or on high traffic web or
social media pages. They may
document an event but should not
be used as a signature marketing
image.
_ During an event, if photographing
people lining up to smile for the
camera, keep the angle of the frame
as straight as possible. If the image
is askew, it will look awkward.
_ For groups of 10 or more, try to
stagger the height of the subjects,
using the shape of a triangle as
a guide, and place prominent
subjects towards the center of
the composition.
_ Try to photograph in front of neutral,
clutter-free backgrounds.
The Office of Public Relations and Marketing regularly updates the University’s
repository of branding images that showcase the best of Seton Hall. These images
are to be used in the majority of widely viewed communications. There are times,
however, when a project may call for taking photographs to fulfill a limited and
specific need. These guidelines will help enhance the effectiveness of those images.
Shoot wide to allow for cropping and multiple uses, use natural light when possible,
and look for natural, engaged expressions on subjects. If using a smart phone adjust
the photo’s color in the phone settings. Brightening and/or adding contrast to the
photo will make a big difference when posting to social media. All files should be
delivered in the highest resolution possible.
Photography / Video
SETON HALL UNIVERSITY
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GENERAL CAMPUS
PHOTOGRAPHY
_ Showcase Seton Hall’s diverse
student body as much as possible.
_ Avoid having the campus look urban.
_ Minimize streets, cars, facility vehicles,
electrical poles and garbage cans in
the background of photos.
_ If photographing in a classroom,
focus on the student as the main focus.
_ Feature student/teacher interaction,
and capture active, authentic
engagement.
E V EN T
PHOTOGRAPHY
_ Keep an eye on cropping to ensure
that body parts such as shoulders,
tops of heads, or limbs aren’t trimmed
out of the composition.
_ Look for unstaged moments that use
natural light, and uncluttered or
bright backgrounds.
_ A variety of shots will be needed:
room shots (empty and full),
important people, details, speeches,
etc. Try to focus on the energy of
the event.
B. LOWER THIRDS
SHU blue + three buildings mark (one line title), flush left version
D. END SCREEN
Full University logo, tagline, SHU Blue
A. TITLE CARD
two line handling
C. LOGO WATERMARK
Stacked logo version. lower right
Video : School and Colleges
SETON HALL UNIVERSITY
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STILLMAN
SCHOOL OF BUSINESS
Donor Spotlight
What great minds can do.
JOYCE A. STRAWSER, Ph .D.
Dean, Stillman School of Business
B. LOWER THIRDS
D. END SCREEN
Stacked University logo, tagline, static photo option
A. TITLE CARD
Option 1
C. LOGO WATERMARK
Stacked logo version. upper right
Video : Fundraising
SETON HALL UNIVERSITY
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_ Seton Hall’s website is a powerful
vehicle for communicating to our external
and internal audiences. The site features
original video, photography and stories
that illustrate the University’s mission,
academic research, and extraordinary
achievements of the Seton Hall community.
_
The Seton Hall home page pictured
here illustrates:
primary color palette
type family — Tisa
approved primary logo
photography
Digital Interreligious
Dialogue
Great Minds
Learning Experience
Gain an Edge
This Summer — Online!
read more
NEWSNEWS
VIEW ALL NEWS
IN FOCUSIN FOCUS
Graduate School
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SETON HALL UNIVERSITY
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_ The Seton Hall University primary
logo will commonly appear as white
on a blue (#004488) background.
_ Secondary logos have been designed
for Seton Hall’s various schools,
colleges, divisions, etc. These logos
will also appear as white on a blue
(#004488) background. Secondary
logos are reserved for main departments
and colleges at the university, and
should only be used on officially
sanctioned pages for that school.
When in doubt, use the Seton Hall
University logo.
_ For navigation bars and headers
that have limited vertical space,
the one-line horizontalprimary
logotype should be used.
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Website Logos / Usage
SETON HALL UNIVERSITY
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PRIMARY LOGO
PRIMARY LOGOTYPE
SECONDARY LOGO
_ The Seton Hall standard HEADER is a
146 pixel tall blue bar
(#004488) to
place at the top of all official university
websites. It’s designed to keep the
University’s visual brand consistent
across departments, colleges, and
vendors; while still providing access
to main University resources.
For internal use, the bar features drop down
menus for each of the main links in the nav.
When used with a third party vendor or a site
outside of the main scope of the university,
the dropdowns are removed and the items
become static links (i.e. Admission links to
shu.edu/admissions).
_ The Seton Hall standard FOOTER is a
246 pixel tall blue bar
(#004488) to place
at the bottom of all official university
websites. It was designed to keep the
University’s visual brand consistent across
departments, colleges, and vendors
while still providing contact information
and important links. The bar should
also include links/icons to the main
university social networking accounts.
For internal use, specific departments and
colleges can add their specific title and contact
information to the left side of the footer.
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Website Header / Footer
SETON HALL UNIVERSITY
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HEADER
The main university header must always
contain the primary University logo.
FOOTER
Seton Hall University
400 South Orange Ave
South Orange, NJ 07079
(973) 761-9000
Privacy Statements
Contact Us
Student Services
Parents and Families
Career Center
Technology
Web Accessibility
Visiting Campus
Public Safety
Disability Support Services
Campus Security Report
Employment
Follow #Seton Hall
www.shu.edu/social
_ IMAGES used on the university web page,
should be 72 dpi at the appropriate width
and height to properly fill the space
without appearing pixelated. If an image
appears grainy or pixelated, a larger
image file should be used.
_ For accessibility compliance text should
NOT be placed and rasterized within an
image. All text should be rendered on the
web, and overlaid over the image so that
it can be properly read by screen readers
and other services. The Gateway image
is an example of text overlaid onto an
image, using real text on thru style.
_ Standard
IMAGE DIMENSIONS
used throughout the University website.
320 x 180 — News, In focus, Media hit (Images
seen on the home page, in the “box render
style stories)
222 x 222
— Square profile and aside content
(Used for profile images and content appearing
in a sidebar)
288 x 432
— Portrait (Option for a portrait image)
940 x 335
— Content Header (Used as a header
image on a standard content page)
1280 x 550
— Program Page Hero Image (Hero
Image used on program pages)
1280 x 660
— Gateway Slider (Images used on
the main shu.edu gateway slider)
Website Images / Media
SETON HALL UNIVERSITY
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GATEWAY SLIDER IMAGE
PROGRAM PAGE HERO IMAGE
CONTENT HEADER IMAGE
1280 x 550
940 x 335
320 x 180
222
x
222
288
x
432
NEWS, IN FOCUS, MEDIA HIT
SQUARE PROFILE
ASIDE CONTENTS
PORTRAIT
1280 x 660
Standard ways to display specific types
of content and media.
_
MEDIA BOX RENDER
The “media box render” provides a way
to visually arrange dynamic content, with
links out to full pages. The images are
standardized at 320px by 180px. This box
style can be used for NEWS, MEDIA
HITS, EVENTS, PROFILES, and VIDEO.
_
PROFILE PANEL
The profile panel provides vertical box
perfect for linking to and listing university
profiles. The box features a 222px by
222px image, Name, department, and
a link to the profile.
For more information contact
Content Display
SETON HALL UNIVERSITY
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Headline Text
Designated Area
Headline Text
Designated Area
Headline Text
Designated Area
NEWSNEWS
VIEW ALL NEWS
IN MEDIAIN FOCUS
READ MORE READ MORE
Prole Name
Title
Prole Name
Title
222
x
222
MEDIA BOX RENDER
PROFILE PANEL
_ The official typeface of the Seton
Hall University website is Tisa. Tisa is
a serif font, available from the Adobe
TypeKit library of fonts. It can be
installed locally, or loaded via the
Adobe TypeKit system. The only other
font installed on the university website
is Franklin Gothic, which is a sans serif
font reserved for infographic use.
Adobe TypeKit
FF Tisa Pro “ff-tisa-web-pro”:
https://typekit.com/fonts/ff-tisa-web-pro
Website Fonts / Sizing
SETON HALL UNIVERSITY
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h1 This is a very large header
h2 This is a large header
h3 This is a medium header
h4 This is a moderate header
h5 This is a small header
h6 This is a tiny header
This is a normal paragraph size
FONT SIZE
2.25 REM
FONT SIZE
1.875 REM
FONT SIZE
1.6875 REM
FONT SIZE
1.4375 REM
FONT SIZE
1.125 REM
FONT SIZE
1 REM
FONT SIZE
1 REM
_ HTML TEMPLATES FROM
OUTSIDE VENDORS
The Seton Hall University Web team
can provide HTML templates for outside
vendors and organizations to use when
incorporating their site or product in the
Seton Hall style. These templates contain
the necessary styles and links to match
the look of a secondary university
web page.
_ The templates include Header and
Footer, and an open content area for
implementation. An example of this
can be seen at the University’s career
listing page at:
jobs.shu.edu
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Website Templates
SETON HALL UNIVERSITY
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Careers at Seton Hall
Thank you for your interest in working with Seton Hall University. All
applicants must create an online application to be considered for any open
position. Please note, employment is contingent upon satisfactory criminal
and other relevant background investigations. The determination of
satisfactory is at the sole discretion of Seton Hall University.
A computer workstation is available in the Human Resources Oce for
applicants who wish to apply in person. There are also computers available
in the Walsh Library. Resumes received outside of the online application
process will not be accepted. If special accommodations are needed in order
to apply for a position, please contact the Department of Human Resources.
Current Opportunities
Position Location Closes
Assistant Director, Admissions South Orange
This position serves as a member of the Oce of Admissions in the
Division of Enrollment Services.
Assistant Director, Admissions South Orange
This position serves as a member of the Oce of Admissions in the
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Social Media
SETON HALL UNIVERSITY
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GENERAL GUIDELINES
_ Use real people from the
Seton Hall University community
whenever possible.
_ Only use stock photography
when necessary or to illustrate
a concept.
_ Try to make your photos natural,
casual and spontaneous.
_ Images that feel natural will
resonate. Keep nighttime imagery
to a minimum.
_ Pay attention to details, such
as appropriate clothing, overflowing
garbage in the background, etc.
Avoid
_ Images that are visually busy,
complicated, out of focus, low
resolution or too dark
_ Heavy flash
_ Images that look or feel dated
_ Branded clothing or objects
(other than Seton Hall)
_ Subjects smoking or drinking
alcohol
Stay current
Regularly refresh your
department’s photo collection
to ensure your images are relevant
and up-to-date.
Permissions
If you are posting photos, videos,
audio or other content that you
did not create, ensure that you have
the proper permission to use them.
Credit others for their work as
appropriate.
Privacy
Before you post a photo or tag the
accounts of private individuals,
confirm they are comfortable with
being featured or mentioned in
a public-facing post.
Optimize your photos and videos
Each platform has ideal dimensions
and sizes for photos and videos
that are uploaded to their applications,
and these specifications can
change over time.
Pros: Engaged people that
photographed from the front and
are the main focus of the composition.
The background is visually
interesting and straight forward.
Cons: The composition is visually
cluttered, with no main focus. There
is glare on the glass and there
is nothing visually engaging about
this photo.
_ The Seton Hall University identity program
offers a variety of options to meet the
needs of the campus while still providing
a consistent image.
_
The University primary, secondary and
athletic marks may be used on a wide
range of merchandise and may be
produced through screen printing and
other inexpensive forms of reproduction.
The reproduction of the formal mark
on merchandise is restricted to items
that can be embossed, stitched or
engraved. These formal marks can only
be used by permissions by contacting
the Public Relations and Marketing.
_
All merchandise bearing any Seton Hall
University mark that is intended for sale
to the public must be registered and
approved by the University’s licensing
agent, Learfield Licensing Partners.
Contact:
Learfield Licensing Partners, Inc.
Morgan Rogers, Senior Brand Manager
Phone: (609) 947-5240
Merchandise
SETON HALL UNIVERSITY
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OFFICIAL LOGOS
Student organizations formally sponsored by a department or division may
request a logo that is closely identified with the university’s logo system.
These official student organization logos will follow the approved design
and may only be created by the Division of University Relations. Student
organizations may not attempt to replicate an official logo.
If a student organization wants to request an official logo, they may do so
according to the following process:
1. The primary organization adviser
or the primary contact on file with the
Office of Student Engagement
should complete the request form.
2. University Relations will confirm
the requestor’s name and the
registered status of the organization
via the directory on the Office of
Student Engagement’s website.
3. University Relations will create the
logo based on the organization’s
official name on file with the Office of
Student Engagement. For simplicity
and to reduce redundancy, any part
of the organization’s name that
includes reference to the
university name (i.e.: “… at
Seton Hall University” or “…
at SHU”) will not be included
in the logo.
4. When the logo is provided, do
not alter it in any way. Follow
the standards guidelines,
including requirements for
leaving appropriate clear space.
5. Student organizations that
have official logos may produce
promotional items bearing
their logo, but should not include
or incorporate any additional
university trademarks.
FORMALLY SPONSORED
ORGANIZATION OR VOLUNTEER
ORGANIZATION?
How do you know if your organization
is a sponsored student organization
or a voluntary student organization?
Answer these questions to help
guide you:
1. Is your group’s official status listed
as active?
2. Does the student organization have
a faculty/staff advisor whose job
duties include supporting the group?
3. Does your organization receive
regular, annual funding from the
university for a specific set of
activities (e.g. major events, outreach
or community service projects)?
4. If a Voluntary Student Organization
plans to incorporate Seton Hall as
part of its name, Seton Hall should
come in the latter part of the name
(e.g. The Chess Club at Seton Hall,
or American Red Cross Club at
Seton Hall University.)
5. Using “SHU” in a student
organization name is discouraged.
(See the University’s Editorial
Style Guide). Existing organizations
that use this terminology have
grandfathered rights of usage.
UNIQUE LOGOS
Student groups can create unique logos
must meet the following standards.
1. If a student organization creates
their own unique logo, the logo or
mark may not include or in corporate
trademarks licensed by Seton Hall
University, including logos, icons or
tagline. Any unique logo may not
include any words, symbol, or image
that might reflect poorly on Seton Hall.
2. They may include any symbol that
identifies with their parent organization
(i.e.: Greek letters, seal, or existing
logo), as long as they meet any
standards outlined by the parent
organization.
3. Student organizations with unique
logos may use their organization logo
alongside the university logo, but
only according to the standards
outlined here.
Please note : University Relations does not
typically create unique logos for student
organizations. Any newly developed unique
logo should be submitted for review and
approval by the Office of Student Engagement
and the Division of University Relations.
Unique logos that are created and are not
compliant with the University’s standards
will not be supported or promoted through
University communications channels
or platforms.
Student Organizations Logo Policy
SETON HALL UNIVERSITY
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