The New Bed Bath & Beyond Launched Today, Ushering Iconic Brand into the Future as a Bigger,
Elevated User Experience with More Robust Product Assortment
Better Deals on Quality Home Furnishings and Furniture
Celebrating Launch with Exclusive Coupons and Restored Loyalty Points
(GLOBE NEWSWIRE) -- The beloved home brand, Bed Bath & Beyond, is back! This
leading consumer brand, which was purchased by
in June, announced today the launch of
This launch marks a transformation for both Overstock and Bed Bath & Beyond, merging the
best of both companies into a single online shopping destination under the Bed Bath & Beyond name.
“This is a historic day for Bed Bath & Beyond and Overstock – and for the broader ecommerce industry,” said
CEO of the new Bed Bath & Beyond. “Overstock has a great business model with a name that does not reflect its focus on home.
Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed
modernizing. Through this rebranding, we’re breathing new life into Bed Bath & Beyond, positioning it as an asset-light,
ecommerce retailer with an expanded home furnishings and furniture assortment. Think of it as Bed Bath & a much bigger, better
Beginning today, Bed Bath & Beyond will return to offering the kitchen, bed, and bath-related products customers have grown to
love since its inception 30 years ago – in addition to a vast and growing assortment of furniture and other home product
categories, including area rugs, lighting, décor, and home improvement, among others. Its broad offering includes millions of
products available at “Smart Value” – or quality for less.
In celebration of this milestone launch, customers will see sitewide deals, promotions, and perks at
and the new Bed Bath & Beyond mobile app, including:
A 25% off welcome coupon for anyone who downloads and shops through the new and refreshed Bed Bath & Beyond
mobile app, available for iOS and Android.
Reinstated loyalty points, exclusive coupons, and free membership to the new Welcome Rewards program (a
value) for active members of the former Bed Bath & Beyond loyalty program. Qualifying customers will receive an email
20% off coupon and transfer of membership along with all current rewards for members of Club O, Overstock’s former
Other money-saving deals on a wide selection of furniture, decor, rugs, and more.
“If you liked the Bed Bath & Beyond coupons of the past, you will love our better pricing, special promotions, broader assortment,
and the improved customer experience on the website and mobile app,” Johnson said. “We’ve seen strong customer engagement
business that launched on June 29.”
supervised process, the Bed Bath & Beyond brand was acquired by Overstock in June. (Read more
.) Following this acquisition, Overstock is being rebranded as Bed Bath & Beyond – an ecommerce only
retailer. The Overstock brand will sunset over time.
A full press kit, including logos, images, and videos, is available
is an online furniture and home furnishings retailer and technology-focused innovator based
owns the Bed Bath & Beyond brand and other intellectual property related to the
brand. The leading ecommerce website sells a broad range of new home products at low prices, including furniture, décor, area
rugs, bedding and bath, home improvement, and more. The online shopping site features millions of products that tens of millions
of customers visit each month. Overstock regularly posts information about the Company and other related matters on the
Newsroom and Investor Relations pages on its
Bed Bath & Beyond, Beyond, Welcome Rewards, Overstock, and
service marks, trademarks and trade names which may be referred to herein are the property of their respective owners.