P AG E 2 C E N TR AL W I S C O N S I N A G R I C U L T U R A L E X TENS I O N R E P ORT
In just about every trade publication that lands on my desk
there are farmers and ag professionals writing about what the
loss of independent farmers means to future food prices and
the future of the rural communities that once depended on the
money generated from having many farms of smaller size in
the surrounding countryside. That’s great! It’s all good stuff
and it’s all true! But I’m afraid that it’s just preaching to the
choir.
Right now the consumer doesn’t care. They don’t care be-
cause they don’t know that they should care. Most don’t know
that the farming community is in serious danger of losing land
and legacy. They don’t know why you got into farming or why
you can’t just quit your “job” and get another. They don’t know
why you do what you do.
What they do know is what special interest groups have told
mainstream media about you, FYI, much of it is not good.
You are running your big oil dependent equipment day and
night polluting the air with dust and diesel fumes, you’re de-
pleting the globe’s oil reserves with your dependence on ferti-
lizer, your causing soil erosion at alarming rates, you’re de-
stroying the land with toxic chemicals, you’re polluting pristine
bodies of water by dumping fertilizer anywhere and every-
where, your putting cow manure into unsuspecting peoples
water supply, your hiring illegal help, your abusing animals for
profit, your farting cattle are melting the polar ice caps, and
your abusing animals for profit. Believe it or not someone ac-
tually wrote that milking cows was sexual assault.
What they don’t know is how many generations have been
able to make a living on your land prior to you. They don’t
know why your ancestors fled their former homeland to set up
an agrarian life in the new world. They don’t know how your
grandparents managed to hold onto the land you farm
through the Great Depression. They don’t know how you held
on in the eighties. They don’t know that some of you have
received suicide prevention notices with your milk check this
last year. They don’t know why they should care. They don’t
know what losing you and thousands like you across the
country is going to do to the future of their food supply and
their communities. They can’t understand why losing you will
eventually hurt them.
They can’t understand because you aren’t telling them! You
need to help them draw the lines, connect the dots. Who is in
a better position to do that than you the farmer? You can’t just
say it’s because farmers grow your food. That doesn’t mean
anything to them because food is plentiful and cheap. To
them the supply of cheap food will never end. If we lose
American production we can just do what industry is doing
and get our food from China right? You have to help them
understand why that is a very bad idea. You have to help
them see that you being forced to take a second job off farm
to keep on farming puts more bodies into the labor market
which can help keep wages low. You have to help them un-
derstand that if we give up our food growing to foreign entities
we won’t have the security of a domestically owned food sup-
ply in times of war. After all the Russians defeated Napoleon
by depriving his troops of food.
Tell Your Story
Ben Jenkins—Agriculture Agent, Green Lake County
You can’t be afraid to tell people what you spend every year
to run your farm. Saying that it costs more to farm than what
you receive only sounds like whining until you give them the
actual numbers. This spoke volumes to those that attended
an NRCS field day last summer where the host farmer ad-
mitted that he just sold a semi load of corn for less than what
the USDA said it cost to grow it. The non-farming crowd
came away with a greater appreciation, from a numbers per-
spective, for exactly how hard it is to make a living farming.
They also began asking deeper questions that can only be
answered by you the people who are attempting to farm for
a living.
Today it is easier than ever to get word out to the non-farm-
ing community. Facebook, Twitter, Snapchat, and Youtube
are the things that come to mind. Facebook is probably the
easiest way to get word out. Using Facebook you can post
an online article that you’ve seen to your account and then
share it with your contacts. You can then write a comment
on the post. In your comment you can elaborate on a point
that the author touched on but didn’t fully develop. Or you
might want to comment by adding a point that the author
failed to mention that you feel could give your audience a
better understanding of the point trying to be made. When I
was a kid we used to get the magazine Farm and Ranch
Living. Farmers and Ranchers would keep journals of the
day to day and share those with the readership. That is an
excellent example of how to share with your non-farming
social media contacts what your day to day is like.
It’s important that they know that your great great came here
to escape a miserable existence in Europe, or maybe you
can trace your heritage back to native farmers who were
here before the white settlers. Tell them about your relatives
who worked and died on the land. Write about your favorite
show cow, or your best herding dog. Put into words the joy
of walking the fields. Describe the changing of the seasons
and how the work you do changes right along with it. Share
the frustration of losing a calf or ten. Talk about the droughts,
blizzards, torrents, floods, heart attacks, lost limbs, and the
times you pulled an all-nighter because the crop had to get
in. Reminisce about when the barn burned down with that
year’s hay crop still inside. Tell them about the 4-H awards,
the birth of twin heifers, and about how proud it makes you
to have made it this far. When you tell your story learn how
to see what you do through their eyes. That way you will be
more effective in getting them to really, truly and honestly
understand what you go through and have been through.
The younger non-farming crowd craves experiences. Ex-
perience encompasses not just the physical doing but also
involves an emotional and spiritual element. I know this is
difficult for farmers to do but you have to learn to tell your
story in a way that your audience will feel as if they are
living out your experience with you. Why do farmers get
so annoyed with activists? Because they are emotional
and their tactics often involve media blurbs with emotional
appeal rather than hard and fast facts. Farmers, you can
learn something here. By you telling your stories you are
not just appealing to people’s intellect but you are also
appealing to their emotions. Emotions can often be more
effective in convincing the non-farming population to care
about the loss of independent farmers and their legacy.
Let’s help them get over their apathy.