PRESSRELEASE
Contact: RanaKay
SecondWaveMarketing
619.764.6938/[email protected]
SHERATONSUITESMARKETCENTERCOMPLETESMULTIMILLIONDOLLARRENOVATION
ProjectCompletionincludestheadditionofArborKitchen,thenewestrestaurantinthe
DallasDesignDistrict
(DALLAS)DECEMBER3,2018–SheratonSuitesMarketCenterDallashotel,completesasix‐month,
multi‐million,full‐scalepropertyrenovationincluding253suites,meetingspaces,lobbyandcommon
gatheringareas,newoutdoorpatio,upgradedinternet,extendedfitnesscenterwithnewLifeFit
equipment,entertainmentarea,andnewlyappointedSheratonClubLounge,aswellasthelaunchof
ArborKitchen,abrandnewfarm‐to‐tablerestaurant.ThepropertyisownedbyDallasSuitesRE,LLCand
managedbyAimbridgeHospitality.
SheratonSuitesMarketCenterDallasservesasaprototypeforSheraton’s2020redesignfeaturingan
elevatedlook,feelanddesign,backedbythebrand’s“WhereActionsSpeakLouder,”campaign,
designedtoboldlycommunicateongoingenhancementstotheSheratonguestexperience,including
newproductsandpartnerships,arenewedfocusonservice,andanelevatedlook,feelanddesignfor
theflagshipbrandofStarwoodHotels&ResortsWorldwide,Inc.
Thenewdesignfeaturesanopen‐floorplanhousingablendofmodernandclassicdesignelements.A
reconceptedentryandlobbyareaintroducesacombinationofstoneflooring,naturalwoodfurniture,
anda“desertzen”colorpaletteofclean,cooltonesandsoftneutralsaccentuatedwithvibrantpopsof
color.Theadditionofalarge,transparentbookcaseemphasizestheadjoininglounge,libraryand
outdoorpatioareas.Finally,drawingfromthecreativecultureofthesurroundingdesigndistrict,the
newinteriorsalsofeatureuniquepiecesfromlocalDallasartisanstocreatearelaxingoasis.
Inadditiontothecommonareas,4,000squarefeetofmeetingsandeventsspacewasredesigned
featuringflexiblespacesandtheadditionofCorningONEfiberopticsolutionstoaccommodategroups
from10to200.Anew1,300squarefootMagnoliaroomeventspacewasadded,featuringfloor‐to‐
ceilingwindowsprovidinggenerousnaturallight.
Guestswillfindaclean,comfortableandcontemporaryrespiteineachofSheratonSuites’newly‐
designedrooms.Thedesignexudesasophisticatedandfreshvibewithabalanceofcolorandtextures
integratinglight,neutralfabricswithseafoambluesandsoftyellows.Vintagecity‐specificphotography
andmuralsbyDallasartistMattCusickadornthespace.
ThecenterpieceofthepropertyistheadditionofArborKitchen,anall‐newfarm‐to‐tablerestaurant
conceptfeaturinganoutdoorpatio.TheconceptwasdevelopedincollaborationwithDJMRestaurants.
ChefDeanJamesMaxhascreatedamenuofmodernAmericancuisinefeaturingsimpleseasonalmenu
items.
ThenewlookoftheSheratonSuitesMarketCenterwasdesignedbySouthernCalifornia‐based
VANROOYcreativegroup.Thevisionofthedesignwastocreateawelcoming,openandenergeticspace
encouraginggueststowork,play,relaxandrecoverwithinthefashionableDallasDesignandArts
District,avibrantcommunityofupscalegalleries,showroomsandrestaurants,cateringtobusinessand
conventionguestsaswellasleisuretravelers.ThepropertyisalsolocatedadjacenttotheDallasMedical
District,DallasMarketCenter,AmericanAirlinesCenterandtheMavericksNBApracticefacility.
TheprojectteamalsoincludedJonesLangLaSalleasprojectmanagerandSteveHoegger&Associates
asgeneralcontractor.
SheratonSuitesMarketCenterDallasislocatedat2101NStemmonsFreeway.Formoreinformationor
tobookareservation,visitwww.sheraton.com/marketcenterorcall(214)747‐3000.
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ABOUTDALLASSUITESSUBSIDIARYOFSPRINGVALLEYHOSPITALITY
DallasSuitesRE,LLCisasubsidiaryofSVHospitality,LLCspecializinginhotelacquisitions,renovations
andrepositioning.LedbyLeeLaRochelle,presidentandCEO,thecompanypurchasesunderperforming
propertiesinmajormarketstorepositionandincreaseprofitability.Notableprojectsinclude
RenaissanceDallasHotel,WestPalmBeachMarriott,CourtyardLongBeach,MarriottCharlotte
SouthParkandRenaissanceCharlotteSouthPark.
ABOUTAIMBRIDGEHOSPITALITY
AimbridgeHospitalityisthenation’slargestindependenthotelinvestmentandmanagementfirmwitha
proventrackrecordfordeliveringsuperiorreturnsforitsstrategicpartnersinavarietyofmarketsand
economiccycles.Aimbridgeprovidesmanagement,assetmanagement,development,renovationand
consultingservices.BasedinDallas,TexasandwithdevelopmentofficesinChicago,DallasandPuerto
Rico,Aimbridgecurrentlyownsand/ormanagesover800upscale,independentandbrandedhotelswith
nearly70,000roomsacrosstheUnitedStatesandtheCaribbean,includingsuchaffiliationsasMarriott,
Hilton,EmbassySuites,DoubleTree,HiltonGardenInn,HamptonInn&Suites,Aloft,Hyatt,Wyndham,
ChoiceHotelsandthePhoenixInnSuiteschainofhotels.FormoreinformationonAimbridge
Hospitality,pleasevisitwww.aimbridgehospitality.com.
SheratonSuitesMarketCenterDallas
2101NorthStemmonsFreeway
Dallas,Texas75207
1‐214‐747‐3000