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GETTING STARTED WITH THE
Create custom reports specific to your business needs
and showcase the metrics that matter most.
Last Month | This Month | Last Week | This Week
CHOOSE PROFILES
PROFILES
Sprout Coee Co.
Sprout Coee Support
Sprou Coee Co. SF
05/01/2017 05/31/2017
Export
DATE RANGE
Twitter
Facebook
Instagram
LinkedIn
Custom Report Title
Description of your custom report.
Internal Reports
Cross-Channel
Facebook
Your Reports
Reports Home
LinkedIn Pages
Twitter
Instagram
Customize Branding
Build Report
Facebook Activity Overview
3,746,926
Total Impressions
3,246
Total Engagements
5,456
Link Clicks
LinkedIn Engagement
AUDIENCE ENGAGEMENT, BY DAY
0
10
20
30
40
LIKES SHARES
CLICKS
Comments
Total Engagements
1,699
256
Likes
994
TOTALSENGAGEMENT METRICS
Since Last Month
The number of
engagements increased by
▲
0.8%
Engagements per Share
23
Engagements per Follower
48
Since Last Month
The number of
engagements per share
decreased by
▼
4.5%
COMMENTS
Shares
427
Other
22
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
H1 H3 H4 H4 Bold Italic
Here is a description about this section...
Custom Twitter Report
Retweets
Favorites
2,081
917
Replies
2,081
TOTALSENGAGEMENT METRICS
Since Last Month
The number of engagements
increased by
▲
0.8%
Twitter Engagement
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
ENGAGEMENTS PER DAY REPLIES
0
100
200
300
400
RETWEETS LIKES TWEETS SENT
Engagements per follower
0.1
Since Last Month
The number of impressions per
Tweet decreased by
▼
0.6%
Impressions per follower
9.4
Engagements per Tweet
8.3
Impressions per Tweet
759.9
Engagements per Impression
0.0
Chart
Engagement Table
Engagement Percentage Change
Engagement Rate Table
Engagement Percentage Rate Change
Customize
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ADD WIDGETS
Twitter
Facebook
Instagram
Group
Facebook Activity Overview
Audience Growth
Publishing Behavior
Top Posts
Page Impressions
Video Performance
Audience Engagement
Demographics
Facebook Stats by Page
LinkedIn
More
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Reorder to showcase
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Quickly send the report to
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a variety of export options.
Engagement
Report
GETTING STARTED WITH THE
Dig into how well your company is engaging
with Fans and Followers.
50
40
30
20
10
50
40
30
20
10
Time Distribution
750
min
250
min
0
min
500
min
62%
Response Rate
67min
Avg Response Time
Under 24 Hours 100%
Under 12 Hours 98%
Under 6 Hours 92%
Under 3 Hours 86%
Under 1 Hours 85%
Under 30 Mins 67%
All Profiles Customize Report
Response Timeslower faster
20th 50th 75th 90th
Response Rate
more responsesfewer responses
78th
Percentile
you rank in the
for Response Rate
All Accounts
Inbound vs. Replies
Inbound vs. Replies
Daily Response Time
Feb 24 Mar 10 Mar 25Mar 17Mar 03
Feb 24 Mar 10 Mar 25Mar 17Mar 03
Feb 24 Mar 10 Mar 25Mar 17Mar 03
1,246
Replies Sent
1,440
Estimated Inbound
See how your brand’s
engagement compares
to your peer group.
Measure and
understand your social
media responsiveness
so you can track
improvement.
View all profiles in your
account or customize
your report to meet
your company’s needs.
The higher the
percentile, the better
you stack up against
similar profiles!
Dive deeper into your
recent response rate
and times to uncover
gaps in coverage...
We use a proprietary
algorithm to determine
which messages need a
response to measure
how well you’re
engaging. Indicators
include who, what, when,
where, why, question
marks and more.
...or improved
customer service.
Quickly identify peaks
(or valleys) in inbound
messages.
By Day of Week
By the Hour
Response Rate
Mon Tue Wed Thu Fri Sat Sun
70% 73%
43%
45%
51 min
25 min
81 min
59 min
86 min
229 min 244 min
Response Time
64%
61%
84%
from 8 am to 5 pm response rate is 66%
12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11
from 8 am to 5 pm response rate is 43 min
12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11
Pinpoint the times of
day that you need to
step up your
responsiveness...
...so you can allocate
resources and manage
workflow accordingly.
Compare the
messages you should
have responded to
against those you
actually did.
sproutsocial.com
Team Report
GETTING STARTED WITH THE
Gather insights about your team’s
performance on social media.
Team Report
ExportThis Month
About this Report
Replies, by Team Member
Keenan S.
Kristin J.
Tiany B.
6.6h
10.6h
6.6h
48.2h
Avg. Reply
Time
Profile / Team Member
36 min
36 min
36 min
36 min
Median Reply
Time
3.4
2.3
3
6
Reply Thread
Size
31
360
31
22
Total
Replies
Darryl V.
Publishing, by Team Member
Keenan S.
Kristin J.
Tiany B.
Team Member
697
354
206
98
Replies
Darryl V.
Rely to Post Ratio
82%
43%
27%
13%
38.97
21.8
18.74
14.3
Daily Avg.
6 min
6 min
6 min
6 min
Quickest
Reply
96 min
96 min
96 min
96 min
Slowest
Reply
MySproutCoee Sprout Coee Co
Replies, by Profile, by Team Member
Keenan S.
Darryl V.
Tiany B.
Profile / Team Member
Sprout Coee Co.
Company Page
Darryl V.
Keenan S.
Kristin J.
Profile / Team Member
Sprout Coee Co.
@MySproutCoee
6.6h
10.6h
6.6h
48.2h
Avg. Reply
Time
36 min
36 min
36 min
36 min
Median Reply
Time
3.4
2.3
3
6
Reply Thread
Size
31
360
31
22
Total
Replies
6 min
6 min
6 min
6 min
Quickest
Reply
96 min
96 min
96 min
96 min
Slowest
Reply
6.6h
10.6h
6.6h
48.2h
Avg. Reply
Time
36 min
36 min
36 min
36 min
Median Reply
Time
3.4
2.3
3
6
Reply Thread
Size
31
360
31
22
Total
Replies
6 min
6 min
6 min
6 min
Quickest
Reply
96 min
96 min
96 min
96 min
Slowest
Reply
Total Posts
1,169
864
804
602
ALL HOURS BUSINESS HOURS OFF HOURS
ALL HOURS BUSINESS HOURS OFF HOURS
sproutsocial.com
Analyze overall profile
response totals and
times...
Business Hours are
dynamically calculated
based on each user’s
set time zone to
understand how each
agent is performing
during their shift.
Had an after-hours
crisis? The Off Hours
filter shows how team
members handled
communication.
...and dig into metrics
at the agent-level to
pinpoint opportunities
for improvement.
Use the profile picker
to analyze team
members assigned to
specific accounts.
Use this table to
better evaluate an
agent’s response
efforts.
Publishing focuses on
preemptive (service
announcements) and
proactive (surprise
and delight) messages.
Use the publishing section to keep track of which
agents are handling this type of communication.
Measure how efficiently
each agent arrives at
a resolution by tracking
reply thread size.
Task Performance
Report
GETTING STARTED WITH THE
Measure team and user productivity around
the use of Tasks in the Smart Inbox.
Task Performance
ExportThis Month
About this Report
Assigned vs. Completed
Task Performance by Team Member
Keenan S.
Kristin J.
Tiany B.
Team Member
Darryl V.
90
31
47
10
Completed
58 min
6.6h
10.6h
48.2h
First Touch
38 min
59 min
88 min
96 min
Active Task Time
Assigned
90
52
90
32
Task Resolution
38 min
89 min
40 min
2.6h
Completion Ratio
100%
62%
51%
42%
Total Tasks Completed
864
Total Tasks Assigned
922
TOTALSTASKS METRICS
TASKS BY DAY ASSIGNED
0
10
20
30
40
COMPLETED
Since Last Month
The number of tasks assigned
increased by
▲
2.4%
All Team Members in Your Group
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEP
sproutsocial.com
Quickly compare how
many tasks are being
assigned versus
completed on a daily
basis using the chart.
Track task performance
at the user level to
understand which team
members are most
_
or
least
_
efficient.
Analyze users across
your account for a
team-wide overview of
productivity.
Is your business affected
by seasonality? Use
Tasks to understand if
your team was more or
less busy, comparatively.
Understand if your team
is delegating more or
fewer Tasks in the
Smart Inbox.
Monitor the lifecycle of the task from first touch
to resolution to benchmark goals and meet SLAs.
Group Report
GETTING STARTED WITH THE
Use this at-a-glance report to gain insight on the
overall health of your Twitter, Facebook, Instagram
and Linkedin profiles.
Audience Growth
TOTALSAUDIENCE GROWTH METRICS
AUDIENCE GROWTH, BY DAY
0
5
10
15
20
Number of Net Likes
increased by
▲
0.4%
Since Last Month
New Facebook Fans
New Twitter Followers
1,227
319
Total Fans Gained
2,088
New Instagram Followers
218
SproutSocial 3 More... ExportThis MonthSproutSocial SproutSocial
▼
6.2%
▲
1.5%
TREND
▲
0.5%
▼
4.2%
Total Fans 145,764
Message Volumes
MESSAGES PER DAY
TOTALSSENT MESSAGES METRICS
0
20
40
60
80
Since Last Month
The number of messages
you sent increased by
▲
2.4%
Facebook Posts Sent
97
Twitter Messages Sent
1,541
SENT MESSAGES RECEIVED MESSAGES
Instagram Media Sent
71
▼
6.2%
▲
1.9%
TREND
▲
1.5%
Total Messages Sent
1,651
Linkedin Media Sent
34
▲
1.7%
▼
4.2%
▲
0.3%
FACEBOOK TWITTER INSTAGRAM LINKEDIN
New LinkedIn Followers
324
▲
1.2%
Group Report Activity Overview
3,431,458
Total Impressions
1,328,104
Total Engagements
10,456
Link Clicks
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Review key metrics
across Twitter,
Facebook, Instagram
and LinkedIn!
Quickly view the
breakdown of how
audience growth is
trending across individual
networks to determine
how each is impacting
the overall growth of
your social community.
Compare published
content from the Sent
Messages Report to
peaks and valleys in this
chart to infer how your
content influenced
audience growth.
Understand your overall
publishing habits...
...and how your outgoing
content impacts engagement
from your audiences.
Visualize message volume
across all networks.
Facebook Messages Received
467
Twitter Messages Received
15,673
TOTALSRECEIVED MESSAGES METRICS
Since Last Month
The number of messages you
received increased by
▲
0.3%
Instagram Comments Received
231
▼
6.2%
▲
1.2%
TREND
▲
2.5%
Twitter Impressions
78,917
Facebook Impressions
62,081
Impressions
TOTALSIMPRESSIONS METRICS
IMPRESSIONS PER DAY
0
100
200
300
400
The number of impressions
decreased by
▼
1.5%
Since Last Month
FACEBOOK TWITTER LINKEDIN
▼
6.2%
▲
1.5%
TREND
Total Messages Received
16,536
Linkedin Comments Received
165
▲
1.5%
▼
4.2%
Linkedin Impressions
34,913
Total Impressions
189,559
▲
1.0%
▼
4.2%
Twitter Engagements
2,317
Facebook Engagements
2,081
Engagements
TOTALSENGAGEMENT METRICS
ENGAGEMENTS PER DAY
The number of engagements
decreased by
▼
1.5%
Total Engagements
6,419
Since Last Month
Instagram Engagements
917
▼
6.2%
▲
1.5%
TREND
▲
0.5%
▼
4.2%
LinkedIn Engagements
1,104
▲
1.2%
0
20
40
60
80
FACEBOOK TWITTER INSTAGRAM LINKEDIN
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Visualize daily
impressions and view
total impressions for
Facebook, Twitter and
LinkedIn.
Quickly understand if
you're meeting your
publishing and
engagement goals by
analyzing trends in
activity for each
individual network and
across all networks.
Make informed strategy
decisions based on
engagement trends by
network.
Running a campaign
across networks? Use
this chart to visualize
which networks received
the most engagements.
Stats by Profile/Page
Profile/Page
44,425
Total
Fans/Followers
108,275
24,643
38,675
6.5%
Fan/Follower
Increase
2.1%
8.3%
3.2%
2,081
Engagements
2,317
917
1,104
37
Engagements
per Post
9
7
37
Impressions
per Post
7,847
3,795
2,499
680
Impressions
439,425
1,005,675
337,423
20,425
210
Post
Clicks
47
34
70
56
Posts
Sent
265
135
30
Sprout Coee Co.
Facebook Page
Sprout Coee
@MySproutCoee
Sprout Coee
MySproutCoee
Sprout Coee Co.
Company Page
Compare metrics by
individual profile to quickly
identify your healthiest
networks.
sproutsocial.com
Sent Messages
Report
GETTING STARTED WITH THE
This report tells you how every message
performed so you can gain insight from your great
(and not so great) content.
MySproutCoee
Bring a buddy and get 10% o both
your coees every #TGIFriday
(Tweet) by Darryl V. Mar 29 at 10:29 am
Date Sent ▼
500k
467k
567k
345k
129k
223k
77k
23k
4k
1k
250k
100k
126k
89k
120k
45k
67k
3k
2k
2k
1m
899k
880k
785k
456k
201k
178k
90k
16k
2k
Clicks Responses Reach
This Week
MySproutCoee
@JohnMayer will be playing out our SF
coee house bit.ly/aFSD83/
(Tweet) by Darryl V. Mar 28 at 6:29 pm
MySproutCoee
It’s #SpringSale time! All mugs and
travel cups on sale now.
(Tweet) by Sarah M. Mar 28 at 1:15 pm
MySproutCoee
Interested in learning more about our
CEO? Read this: bit.ly/ASFD89
(Tweet) by Darryl V. Mar 27 at 10:29 am
MySproutCoee
2 for on pastries all this week at your
local Sprout #BOGO
(Tweet) by Darryl V. Mar 26 at 5:45 pm
Clicks 129k
Favorites 4k
Responses 120k
Retweets 115k
Replies 34k
Reach 456k
Send Again | Remove from Twitter
MySproutCoee
We just opened a store in London.
Check out @MySproutCoeeUK
(Tweet) by Sarah M. Mar 26 at 8:29 am
MySproutCoee
Tea Tuesdays are back! Buy a 16 oz tea
and get 10% o.
(Tweet) by Darryl V. Mar 25 at 10:29 am
MySproutCoee
Stop by after 2pm this Wed and get
15% o your coee drink.
(Tweet) by Darryl V. Mar 24 at 4:57 pm
MySproutCoee
Interested in helping your community?
We can help bit.ly/asf6HJK
(Tweet) by Darryl V. Mar 24 at 9:29 am
MySproutCoee
Bring a buddy and get 10% o both
your coees every #TGIFriday
Export
›
Twitter
Include DMs
@MySproutCoee
@MySproutCoeeNYC
Facebook
Include PMs
Include Comments
Unpublished Posts
Sprout Coee Co.
Sprout Coee NYC
Google+
Include Comments
Sprout Coee Co.
Sprout Coee NYC
Totals for This Week
Clicks 13,000
Impressions 354
Engagements 3,400,000
Instagram
Include Comments
MySprout Coee
MySproutCoeeNYC
LinkedIn
Include Comments
Sprout Coee Co.
Sprout Coee Co. NYC
Holiday Campaign
sproutsocial.com
Easily send a high
performing message
or remove a sensitive
message with the click
of the mouse.
Tags help you understand
how categorized
content performed.
Sprout Tip: Click on
the desired
engagement metric to
sort posts.
Use the timestamp
to benchmark audience
patterns.
Tag Report
GETTING STARTED WITH THE
Use this report to monitor trends and analyze
performance of tagged messages.
4 More...
Holiday Campaign Memorial Day Sale Fourth Flash Sale
ExportThis Month
VOLUME, BY DAY
20
40
60
80
0
Received Messages
VOLUME, BY DAY
20
40
60
80
0
IMPRESSIONS ENGAGEMENTS CLICKS
Tag
Avg. Received
per Day
Total
Received
Growth
Trend
Total
Sent
Avg. Sent
per Day
Stats by Tag
Memorial Day SaleHoliday Campaign
Shipping Issue
Fourth Flash Sale Summer Short Sales
Happy Customer FAQs
Memorial Day SaleHoliday Campaign
Shipping Issue
Fourth Flash Sale Summer Short Sales
Happy Customer FAQs
Memorial Day Sale
FAQs
Happy Customer
Summer Short Sales
Fourth Flash Sale
Shipping Issue
256 10.5%7,680957103
67 -0.1%2,01032145
89 1.4%2,67078470
104 3.9%3,12086299
104 3.9%2,73086280
68 -18%2,040456116
Sent Metrics
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
View additional stats
by keyword by clicking
the arrow to expand
the section.
View all tags for broad
view of incoming message
volume over time...
...or filter to concentrate
on a specific combination
—like sentiment
following a campaign or
product launch.
Use the picker to
select tags—both active
and archived—specific
to each Sprout group.
Visualize and filter
which tags received
the highest engagement;
ideal for campaign-
specific content.
Are you using the same
tag for incoming and
published messages?
The Stats by Tag
section separates
stats so you can
compare sent and
received message data.
sproutsocial.com
Holiday Campaign Most Commonly Used With
Shipping Issue
Happy Customers
HOLIDAY CAMPAIGN USED WITH
FAQs
639
USED TOGETHER
563
316
Since Last Month
Total received volume has
increased by
▲
0.4%
Impressions
200,456
Retweets
4,005
Likes
3,780
TOTALSSENT METRICS
Direct Messages Received
567
Mentions Received
7,044
Since Last Month
The number of engagements
increased by
▲
4.8%
Total Received
15,596
RECEIVED METRICS
Retweets
6,230
Retweets with Comments
1,755
New Follower Alerts
907
Clicks
4,788
TOTALS
Total Sent
1,251
Holiday Campaign 519 4.8%
VOLUME, BY DAY
10
20
30
40
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Tagged Message Volume
RECEIVEDSENT
15,5961,25176
Tag
Avg. Received
per Day
Total
Received
Growth
Trend
Total
Sent
Avg. Sent
per Day
TWITTER
ALL FACEBOOK INSTAGRAM GOOGLE+
Dynamically update the
chart by selecting a
specific network or
view volume across all
networks.
DYK you can apply up to 20 tags to each message? Use this section to gain insight
into tags commonly used together—great for tracking and determining sentiment!
...and quickly understand if
engagement is up or down.
Did you run a campaign?
Experience a PR
crisis or technical
issue? Tagged Messages
Volume helps you quickly
pinpoint surges in
tagged messages.
Analyze aggregate
engagement data
across marketing
campaigns and other
published content in
Sent Metrics…
Received Metrics
shows the breakdown of
various message types
to which you’re applying
tags in the Smart Inbox.
sproutsocial.com
Google Analytics
Report
GETTING STARTED WITH THE
View website trac from a social lens for deeper insight
on messages that drive acquisition.
MySproutCoee
Bring a buddy and get 10% o both your coees
bit.ly/aFSD83
(Tweet) by Darryl V. Mar 29 at 10:29 am
MySproutCoee
@JohnMayer will be playing out our SF coee house
bit.ly/aFSD83
(Tweet) by Darryl V. Mar 28 at 6:29 pm
MySproutCoee
It’s sale time! All mugs and travel cups on sale now
bit.ly/aFSD83
(Tweet) by Sarah M. Mar 28 at 1:15 pm
MySproutCoee
Interested in learning about our CEO? Read this:
bit.ly/ASFD89
(Tweet) by Darryl V. Mar 27 at 10:29 am
MySproutCoee
2 for on pastries all this week at your local Sprout
bit.ly/ASFD89
(Tweet) by Darryl V. Mar 26 at 5:45 pm
MySproutCoee
We just opened a store in London. Check it out
bit.ly/ASFD89
(Tweet) by Sarah M. Mar 26 at 8:29 am
MySproutCoee
Tea Tuesdays are back! Buy a tea and get 10% o
bit.ly/ASFD89
(Tweet) by Darryl V. Mar 25 at 10:29 am
MySproutCoee
Stop by after 2pm and get 15% o your coee
bit.ly/ASFD89
(Tweet) by Darryl V. Mar 24 at 4:57 pm
MySproutCoee
Interested in helping your community? We can help
bit.ly/asf6HJK
(Tweet) by Darryl V. Mar 24 at 9:29 am
Website vs. Social Report
ALL-POSTS MY-POSTS WEB
Social Trac Sources
Facebook
Twitter
Others
YouTube
Blogs
Q&A Sites
Yelp
11,386
11,287
5,363
463
149
140
134
Website Trac
977,920
Twitter Mentions
4,555
Articles & Blog
8
350k
250k
300k
200k
150k
100k
FEB 17 MAR 17MAR 09MAR 01
Twitter Mentions only
include Tweets with a
link to your site.
See which of your
networks bring in the
most clicks.
Refers to LinkedIn,
Foursquare, reddit,
Digg and more.
Compare traffic
driven by social and
organic traffic.
A chronological list of
all your sent messages
with a link to your site.
See what other sites are
sending referral traffic!
sproutsocial.com
Twitter Profiles
Report
GETTING STARTED WITH THE
Track how well you communicate with your audience to
determine Twitter performance.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
New Follower alerts
Actual Followers gained
People That You Followed
1,201
1,483
121
Total Followers
47,723
Direct Messages sent
Total Sent
84
1,006
Tweets sent
922
Direct Messages received
Total Received
1,243
2,486
Mentions received
1,243
Twitter Activity Overview
Audience Growth
Posts & Conversations
AUDIENCE GROWTH, BY DAY
TOTALS
TOTALSSENT/RECEIVED METRICS
FOLLOWER METRICS
0
30
60
90
120
ACTUAL FOLLOWERS GAINED
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
MESSAGES PER DAY SENT
0
100
200
300
400
RECEIVED
ChiSproutCoee MySproutCoee
2 More...
ExportThis Month
BosSproutCoee
Your Followers
increased by
▲
2.4%
Since Last Month
Since Last Month
Since Last Month
The number of messages you
sent increased by
▲
2.4%
The number of messages you
received decreased by
▼
4.5%
NEW FOLLOWER ALERTS
8,431,458
Total Impressions
6,328,104
Total Engagements
4,456
Link Clicks
Hover over the line
graphs to see the
data breakdown on a
given day.
Add multiple profiles
for big-picture insight
into Twitter content
and social performance.
See the number of
times your content was
actually seen on Twitter.
The net number of new follower
alerts and unfollows shows true
audience growth.
Determine the real
value of a Tweet
through a more holistic
look into how your
followers engage with
your content.
Pinpoint content that
drives audience growth
(or decline) to adjust
your strategy
accordingly.
Analyze the number of
Tweets sent and
received against your
content strategy to
drive growth and
conversations.
Retweets
Favorites
2,081
917
Replies
2,081
TOTALSENGAGEMENT METRICS
Since Last Month
The number of engagements
increased by
▲
0.8%
Your Content & Engagement Habits
Audience Engagement
YOUR TWEETING BEHAVIORSENT MESSAGE CONTENT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
ENGAGEMENTS PER DAY REPLIES
0
100
200
300
400
RETWEETS LIKES TWEETS SENT
677
PLAIN TEXT
184
PAGE LINKS
61
PHOTO LINKS
922
TWEETS SENT
65%
EXISTING CONTACTS
35%
NEW CONTACTS
10%
UPDATES
90%
CONVERSATION
Engagements per follower
0.1
Men between ages of 25-34 appear to be the leading force among your recent followers.
Audience Demographics
FOLLOWERS BY GENDERFOLLOWERS BY AGE
59%
MALE FOLLOWERS
41%
FEMALE FOLLOWERS
Since Last Month
The number of impressions per
Tweet decreased by
▼
0.6%
Impressions per follower
9.4
Engagements per Tweet
8.3
Impressions per Tweet
759.9
Engagements per Impression
0.0
13–17
18–24
25–34
35–44
45–54
55–64
65+
5%
51%
96%
78%
43%
31%
12%
Visualize trends in how
your followers engage
with your content.
Use breakdowns by
follower to compare
performance across
date ranges and
profiles with varying
follower counts.
Hold yourself accountable
to always engage with
followers to give the
best social experience.
@MySproutCoee
@ChiSproutCoee
44,425 6.5% 986986 4.2 78
Twitter Profile
Total
Followers
Follower
Growth
Engagements
per Follower
Impressions
per Follower
EngagementsImpressions Retweets Clicks
4,425 -4.4% 66986 1.2 758
34
478
489
@NYCSproutCoee 78,425 18.1% 56486 52.5
Twitter Stats by Profile
@BosSproutCoee 34,425 9.5% 98636 9.9
@SFSproutCoee 14,425 -2.2%
3.7
6.7
6.7
3.7
3.3 986686 85.5
69,425
34,425
34,425
54,425
67,425
Evaluate and
benchmark efforts by
comparing performance
of individual profiles.
sproutsocial.com
Trends Report
GETTING STARTED WITH THE
Gain insight to what is being said about
your brand and who is saying it.
Based on 3,032 @mentions to @MySproutCoee
Cafe Sprout Chicago
@CafeSprout_Chi
#sproutblend
586
#tired
fix caeine need coee addict
535
#sproutfail
wrong order coee today wake
coee dark new flavorful delish
544
#daylightsavings
sucks hard tired dark sleep
489
coee
hot delicious amazing perfect best
567
morning
start great perfect better worse
405
wrong fast finally late messed
489
almond
milk latte delicious capp finally
398
SHOW ALL
CHOOSE HASHTAGSCHOOSE TOPICS
coee
morning
order
almond
#sproutblend
#daylightsavings
#goodmorning
#tired
Topics & Hashtags Frequently Mentioned
Topics Mentioned with
@MySproutCoee
Hashtags Mentioned with
@MySproutCoee
People & Brands Frequently Talking
@khkristin
2,631 Followers
@dada2three
1,448 Followers
10
10
@sevdalija
1,448 Followers
13
@sevdalija
1,448 Followers
13
250 54
@smalladi
1,448 Followers
78
@jondoe
523 Followers
11
@janedoe
523 Followers
32
@jondoe
523 Followers
19
@janedoe
523 Followers
32
@rebecca
523 Followers
65
9
9
10 8
10
10
9
9
10 8
People & Brands Frequently Mentioned
@Intelligentsia
567
@Starbucks
5.91m Followers
@DunkinDo...
522k Followers
@McDonalds
2.24m Followers
89
77 20
order
20
40
60
80
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Identify possible
service issues.
...and identify opportunities
to tie into timely events
that align with your brand.
Identify advocates
and cultivate new
social relationships.
Uncover new competitors
or partners to monitor on
an ongoing basis through
your brand keywords.
See which hashtags
gained traction!
Discover hashtags
people are using
organically...
Uncover products or
services your customers
are talking about.
A report for each of
your handles!
See spikes around
popular topics and
hashtags associated
with your brand to
pinpoint correlations and
relationships.
32.5k Followers
sproutsocial.com
Twitter
Comparison Report
GETTING STARTED WITH THE
Keep tabs on your performance compared to
competitors or other company profiles.
Feb 28–Mar 29
@MySproutCoee vs @AcmeCoee
Sprout Coee Co.
MySproutCoee
ENGAGEMENT ENGAGEMENT
INFLUENCE INFLUENCE
Acme Coee Inc.
AcmeCoee
Followers-Gained 1,076
100% 89%
86% 67%
Followers-Gained 706
15K
25K
35K
45K
55K
65K
FEB 28 MAR 05 MAR 10 MAR 14 MAR 18 MAR 22 MAR 26
ACME COFFEE INC 25.9K
SPROUT COFFEE CO 57.3K
Twitter Followers
50
100
150
200
250
300
FEB 28 MAR 05 MAR 10 MAR 14 MAR 18 MAR 22 MAR 26
ACME COFFEE INC 3.4K
SPROUT COFFEE CO 3.3K
Twitter Mentions
Engagement is based
around conversation.
Use this as a
benchmark to set
goals and standards.
Reports are unlimited
so create as many as
you need, as often as
you like!
Use breakdown data to
get insight on what
your competitors are
doing to drive new
followers and mentions.
sproutsocial.com
Twitter Keyword
Report
GETTING STARTED WITH THE
This report uncovers trends in Twitter trac for any
keyword, hashtag or complex query.
Share by Volume
Stats by Keyword
3 More... ExportThis Month
sproutlife coeetime sproutcoee
VOLUME, BY DAY
sproutlife coeetime sproutcoee sproutcoeefail
sproutlove sproutsales sprouttime sproutflashsale
sproutlife coeetime sproutcoee sproutcoeefail
sproutlove sproutsales sprouttime sproutflashsale
20
40
60
80
0
sproutlife
coeetime
sproutcoee
sproutcoeefail
sproutlove
sproutsales
flashsales
44%
23%
15%
10%
4%
6%
2%
(
▲
6.2%)
(
▼
2%)
(
▲
1.2%)
(
▼
14%)
(
▲
7%)
(
▲
3.5%)
(
▲
.5%)
sprouttime
sproutflashsales
6%
2%
(
▲
3.5%)
(
▲
.5%)
sproutlife
Twitter Keyword
3,245
Total
Volume
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
VOLUME, BY DAY
20
40
60
80
0
sproutlife was mentioned the most on Saturday April 4th—a total of 79 times.
Keyword Volume
10.8%
Growth
Trend
231
Average
per Day
Keyword Volume
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
5.2
K
TOTAL VOLUME
Understand how a
collection of keywords
perform relative to
each other.
Dig into individual stats
per keyword and easily
compare them all.
Add keywords for your
brand, your products,
hashtag campaigns
and more.
Select a date range
whether current or
further back in time.
Analyze volume by day to
determine peak usage
or trends over time.
See if share increased
or decreased during
the report period with
trend data.
Toggle individual keywords
on or off to dynamically
update the chart.
Stats by Keyword, Continued
Darryl V. @themiddle
Best part of waking up is saying “hi” to everyone at my local Sprout
Coee #sproutlife
April 4 at 10:32 am
coeetime 1,005 2.1%34
sproutcoee 5,689 12.3%343
sproutcoeefail 56 .8%3
sproutlove 10,876 14.2%700
sproutsales 7,809 9.3%405
sprouttime 10,876 14.2%700
sproutflashsales 7,809 9.3%405
Tiany B. @tiany_sprout
Mocha white chocolate lattes from @MySproutCoee are heavenly
#sproutlife #myfav
April 4 at 10:32 am
Sample Peak Day Tweets
306
Likes
214
Retweets
306
Likes
214
Retweets
468,934
Followers
302,675
Followers
Patrick C. @pcutty
Really into the new @MySproutCoee sandwiches. The BLT is the
perfect companion for my afternoon cofee #sproutlife
April 3 at 3:45 pm
Kristin J. @khkristin
Can’t decide if I should be proud or ashamed that everyone at my local
@MySproutCoee knows my name...#sproutlife
April 2 at 9:03 am
14
Likes
3
Retweets
26
Likes
36
Retweets
2,973
Followers
205,680
Followers
Patrick C. @pcutty
Pretty sure that I’m not fully alive until I’ve had my morning coee
#sproutlife
April 1 at 8:55 am
109
Likes
87
Retweets
556,500
Followers
Get a quick glimpse
into what people were
Tweeting about with
your keywords.
Click to expand for more
in-depth stats of how
keywords performed.
sproutsocial.com
Twitter Bot
Engagement
GETTING STARTED WITH
Analyze Twitter bot engagement and performance
metrics to validate your strategy and identify
opportunities to enhance workflows.
Interactions
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
INTERACTIONS BY DAY
0
10
20
30
40
INTERACTIONS USERS
Twitter Bots
Analyze Twitter bots data at a granular level for deeper insights.
COMPOSE
TASKS FEEDS PUBLISHING REPORTS
MESSAGES
LISTENINGLISTENING
DATE RANGE
CHOOSE PROFILES
PROFILES
Duplicate & Edit
Sprout Coee Co.
EXPORT
12/01/2017 12/11/2017
Twitter
Sprout Coee Chicago
Sprout Coee SF
Sprout Coee NYC
Sprout Coee Boston
Last Month This Month Last Week This Week
Internal Reports
Cross-Channel
Facebook
Your Reports
Reports Home
LinkedIn Pages
Twitter
Instagram
Customize Branding
Facebook Pages
Facebook Competitors
Facebook Bots
Unique Users
156
Total Iteractions
994
The number of users
increased by
▲
1.8%
since previous month
Bot Message Volumes
SENT MESSAGES BY DAY
BOT MESSAGES SENT BOT MESSAGES RECEIVED
1
0
NOV
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
2
The number of users
increased by
▲
1.8%
since previous month
The number of users
increased by
▲
25.0%
since previous month
Bot Message Volumes
SENT MESSAGES BY DAY
I’d like to buy beans!
Dark Roast
Blends
Tea
My order was damaged.
My order was wrong.
My promo code didn’t apply.
2
1
1
1
0
0
0
Maintain visibility on bot
activity by sending or
scheduling PDFs of
report data to
stakeholders.
Track how often users
are restarting
conversations with your
chatbot.
Measure the breakdown
of received messages -
Quick Replies vs.
Restart Commands vs.
Restart Button Clicks
to uncover gaps in bot
workflow.
Start to discern how
share increases or
decreases over time.
Understand which topics
and content drive the
most engagement for
bot conversations
through Quick Reply
performance analysis.
Determine peak usage
or trends over time and
plan for spikes
accordingly.
Sent-Messages Totals
Bot-Message-Sent 10
Welcome-Messages 5
Auto-Responses 5
Sent-Messages Totals
All-Received-Messages 20
Quick-Replies-Clicked 10
Restart-Command 10
Facebook Pages
Report
GETTING STARTED WITH THE
Analyze Facebook data to better understand
the overall health of Pages.
Sprout Coee Co. Sprout Coee SFSprout Coee NYC Sprout Coee Chicago
Audience Growth
Publishing Behavior
ExportThis Month
TOTALSAUDIENCE GROWTH METRICS
LIKES BREAKDOWN, BY DAY
-30
0
30
60
90
ORGANIC LIKESPAID LIKES UNLIKES
Number of Net Likes
increased by
▲
0.4%
Since Last Month
POST PER DAY
TOTALSPUBLISHING METRICS
0
2
4
6
8
POSTS SENT
Since Last Month
The number of posts you
sent increased by
▲
2.4%
Paid Likes
Organic Likes
Unlikes
568
639
132
Total Fans
247,723
Net Likes
1,075
Facebook Activity Overview
3,746,926
Total Impressions
3,246
Total Engagements
5,456
Link Clicks
Total Posts
153
Links
74
Photos
53
Videos
8
Plain Text
18
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Want to share
Facebook analytics and
published content with
your team? Export the
report into a PDF with
all messages included.
The Facebook Activity Overview section gives
you a quick snapshot at content performance.
Use the profile picker
to analyze multiple
Facebook Pages for a
big picture look at
social efforts.
Understand how your
audience is growing by
analyzing paid versus
organic likes, and
comparing trends to
the previous time period.
Use Publishing Metrics
roundup to understand
the types of content
your team is pushing out.
Total Impressions
3,746,926
PAGE IMPRESSIONS, BY DAY
TOTALSIMPRESSION METRICS
PAID
0
50K
100K
150K
Total Impressions
Decreased by
▼
1.5%
Since Last Month
200K
Organic Impressions
31,224
Viral Impressions
33,979
Paid Impressions
3,679,469
Page Impressions
Top Performing Posts
VIEW FULL SENT MESSAGES REPORT
ORGANIC VIRAL
Sprout Coee Co.
Curious about the caeine content in various bean roasts?
We’ve created a handy chart:
http://bit.ly/Nn7lkV
Post by Darryl V. May 12 at 10:29 am
159 59 354 15,947
Sprout Coee Chicago
Our annual latte art competition is going on this weekend in
Lincoln Park. Stop by!
Post by Darryl V. May 14 at 8:09 am
300 99 456 17,002
Sprout Coee Co.
Guess what? The bring a buddy sale is back on! Check out
the link below for all the details.
http://bit.ly/Nn7lkV
Post by Darryl V. May 15 at 4:45 pm
34 13 102 2,097
Sprout Coee NYC
New York fashion week is upon us. Make sure that you have
the fuel you need to make it through all of the upcoming...
http://bit.ly/Nn7lkV
Post by Darryl V. May 20 at 3:21 pm
278 89 555 20,947
Sprout Coee SF
We’re hiring! That’s right, we’ve opened a wave of new stores
throughout the San Francisco area. Check the link below for...
http://bit.ly/Nn7lkV
Post by Darryl V. May 29 at 11:05 am
87 26 112 10,113
REACTIONS COMMENTS ENGAGE REACHPOST
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Analyze your top
published content or
go straight to the
full Sent Messages
Report to view more
messages.
Viral impressions:
The number of times
any organic content
associated with your
page was shared by
third parties and
subsequently generated
impressions of your page.
Audience Engagement
Comments
Shares
340
120
Reactions
1,270
TOTALSACTION METRICS
AUDIENCE ENGAGEMENT, BY DAY
0
10
20
30
40
REACTIONS COMMENTS SHARES
Since Last Month
Total Engagements
decreased by
▼
1.9%
Total Engagements
1,730
Video Performance
VIEWING BREAKDOWNVIEW METRICS
4.2k
ORGANIC FULL
2.3k
ORGANIC PARTIAL
9.6k
TOTAL VIEWS
17%
AUTO PLAYS
83%
CLICK PLAYS
32%
PAID VIEWS
68%
ORGANIC VIEWS
2.1k
PAID FULL
993
PAID PARTIAL
Men between ages of 25-34 have a higher potential to see your content or visit your Page.
Demographics
BY GENDERBY AGE
PAGE FANS PEOPLE REACHED PEOPLE ENGAGED
13–17
18–24
25–34
35–44
45–54
55–64
65+
5%
51%
96%
78%
43%
31%
12%
47.3%
FEMALE FANS
52.7%
MALE FANS
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Is your audience actually
watching your videos?
Use Video Performance
data to find out.
A full view is 30 seconds
or complete.
Monitor peaks and
valleys to keep track
of content that
generates—or
doesn’t—engagement
from your audience.
Click the filters of
specific audience
types for more targeted
demographic analysis.
Demographics, continued
Canada
2,965
Mexico
2,547
United Kingdom
1,698
Australia
1,361
United States 365,943
TOP COUNTRIES
London, England, United Kingdom
801
Los Angeles, CA
687
New York, NY
681
Mexico City, Mexico
469
Chicago, IL 1,647
TOP CITIES
Facebook Stats by Page
Sprout Coee Co.
Sprout Coee Chi
Facebook Page
Sprout Coee NYC
Sprout Coee SF
104,175
Total Fans
44,425
35,118
64,005
6.5%
Fan
Increase
8.7%
3.2%
4.9%
2,986
Engagements
1,891
1,502
1,899
12.7
Engagements
per Post
13.2
7.1
6.2
Impressions
per Post
4,411
3,539
2,874
3,777
Impressions
1,036,731
945,001
609,425
1,155,769
SHOW MORE RESULTS
986
Post
Clicks
873
333
556
235
Posts
Sent
267
212
306
Looking for additional
geographic data? Click here.
sproutsocial.com
Evaluate and benchmark
efforts by comparing
performance across
multiple Pages.
Facebook
Competitor Report
GETTING STARTED WITH THE
Keep tabs on your Page’s performance compared to
competitors or other company Pages.
3 More... ExportThis Month
Sprout Coee Co.
FANS GAINED, BY DAY
Audience Growth
Competitor Average
43,091 3.5%154
Sprout Coee Co.
Acme Coee
Facebook Page
Free Coee
Coee First
The Coee Shack
Donuts & Coee
Cafe Society
44,425
Total Fans
48,425
3,874
4,425
78,425
34,425
14,425
6.5%
-4.4%
1.2%
6.2%
18.1%
9.5%
-2.2%
Fan GrowthFans Gained
203
85
71
73
307
123
165
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
20
40
60
80
0
Competitor Average
Donuts & Coee
Company Page
Sprout Coee Co.
Company Page
Acme Coee
Company Page
The Coee Shack
Company Page
Free Coee
Company Page
Cafe Society
Company Page
Coee First
Company Page
Message Volumes
MESSAGES, BY DAY
SENT MESSAGES RECEIVED MESSAGES
Competitor Average
Donuts & Coee
Company Page
Sprout Coee Co.
Company Page
Acme Coee
Company Page
The Coee Shack
Company Page
Free Coee
Company Page
Cafe Society
Company Page
Coee First
Company Page
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
20
40
60
80
0
WEDNESDAY SEP 18
Competitor Average 36
Sprout Coee Co. 48
Acme Coee 75
Donuts & Coee 23
Acme Coee Donuts & Coee The Coee Shack
Facebook Competitors Report
Quickly compare fan
growth to understand
how your Page stacks
up against others.
Hover over the chart
to view metrics for a
specific day.
Visualize inbound and
outbound message
trends using the Sent
Messages and Received
Messages filters.
Add competitor Pages
or Pages from a portfolio
of related brands.
Toggle filters on and off
to target your Page’s
growth compared to
primary or secondary
competitors.
Stats by Page
Sprout Coee Co.
Facebook Page
Post Reactions Comments Shares
Free Coee
Coee First
The Coee Shack
Cafe Society
35,982
2,542
5,872
105,092
13,941
39,986
Engagements
2,352
2,987
65,486
10,686
39,986
2,352
2,987
65,486
10,686
Post
Breakdown
Sprout Coee Co.
Guess what? The annual #FlashSale is upon us! That means that
everything on our website is 20% o.
(Post) September 4 at 10:32 am
Sprout Coee Co.
Are you looking for a vibrant and successful career in coee? We
are hiring in all of our NYC oces bit.ly/Nn7lkV
(Post) September 10 at 3:05 pm
Sprout Coee Co.
We are excited to announce our new line of premium coees. Rich
and bold tastes from South America: bit.ly/Nn7lkV
(Post) September 6 at 9:45 am
Top Posts, by Reactions
290 781
283 600
106 433
Sprout Coee Co.
Bring a friend after 3pm and get 30% o a second coee when you
purchase a large coee and pastry.
(Post) September 23 at 12:03 pm
Sprout Coee Co.
Do you know what pairs well with a beautiful sunny day? A nice ice
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(Post) September 21 at 3:06 am
63 340
104 214
891
678
561
399
237
Engagements
Per Post
32,542 43,986 43,986203
268
145
Competitor Average
44,425
3,874
4,425
78,425
14,425
48,425
Messages
Received
Messages
Sent
451
478
222
401
456
300
389
302
225
98
197
87
76
66
100
Acme Coee
Donuts & Coee
42,091
28,982
43,986
33,36
43,986
33,36
48,425
34,425
104
277
143
270
341
203
Dig into engagement
metrics of your
competitor’s top posts.
Set Page goals using
the Competitor Average
for publishing and
engagement efforts.
sproutsocial.com
Facebook Bot
Engagement
GETTING STARTED WITH
Analyze Facebook bot engagement and performance
metrics to validate your strategy and identify
opportunities to enhance workflows.
Interactions
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
INTERACTIONS BY DAY
0
10
20
30
40
INTERACTIONS USERS
Facebook Bots
Analyze Facebook bots data at a granular level for deeper insights.
COMPOSE
TASKS FEEDS PUBLISHING REPORTS
MESSAGES
LISTENINGLISTENING
DATE RANGE
CHOOSE PROFILES
PROFILES
Duplicate & Edit
Sprout Coee Co.
EXPORT
12/01/2017 12/11/2017
Facebook
Sprout Coee Chicago
Sprout Coee SF
Sprout Coee NYC
Sprout Coee Boston
Last Month This Month Last Week This Week
Internal Reports
Cross-Channel
Facebook
Your Reports
Reports Home
LinkedIn Pages
Twitter
Instagram
Customize Branding
Facebook Pages
Facebook Competitors
Facebook Bots
Facebook Bots
Unique Users
156
Total Iteractions
994
The number of users
increased by
▲
1.8%
since previous month
Bot Message Volumes
SENT MESSAGES BY DAY
BOT MESSAGES SENT BOT MESSAGES RECEIVED
1
0
NOV
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
2
The number of users
increased by
▲
1.8%
since previous month
The number of users
increased by
▲
25.0%
since previous month
Bot Message Volumes
SENT MESSAGES BY DAY
I’d like to buy beans!
Dark Roast
Blends
Tea
My order was damaged.
My order was wrong.
My promo code didn’t apply.
2
1
1
1
0
0
0
Maintain visibility on bot
activity by sending or
scheduling PDFs of
report data to
stakeholders.
Track how often users
are restarting
conversations with your
chatbot.
Measure the breakdown
of received messages -
Quick Replies vs.
Restart Commands vs.
Restart Button Clicks
to uncover gaps in bot
workflow.
Start to discern how
share increases or
decreases over time.
Understand which topics
and content drive the
most engagement for
bot conversations
through Quick Reply
performance analysis.
Determine peak usage
or trends over time and
plan for spikes
accordingly.
Sent-Messages Totals
Bot-Message-Sent 10
Welcome-Messages 5
Auto-Responses 5
Sent-Messages Totals
All-Received-Messages 20
Quick-Replies-Clicked 10
Restart-Command 9
Restart-Button-Clicks 10
Get-Started-Button-Clicks 9
Instagram
Profiles Report
GETTING STARTED WITH THE
Determine the success of your content and make
informed strategy decisions.
SproutSocial SproutSocialBambu SproutSupport
Audience Growth
Instagram Activity Overview
8,431,458
Total Followers
6,328,104
Likes Received
4,456
Comments Received
AUDIENCE GROWTH, BY DAY
0
30
60
90
120
FOLLOWERS GAINED
Followers Gained
1,483
TOTALSFOLLOWER METRICS
Your Followers
increased by
▲
2.4%
Since Last Month
People That You Followed
121
Total Followers
47,723
Videos
Total Media
8
58
Photos
50
Publishing Behavior
TOTALSPUBLISHING METRICS
MEDIA PER DAY
0
1
2
3
4
MEDIA SENT
Since Last Month
The number of media you
sent increased by
▲
4.1%
3 More... ExportThis Month
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Project or
demonstrate if your
brand’s publishing goals
are being met.
Add multiple profiles
for big-picture insight
into Instagram content
and social performance.
Quickly understand
performance trends
based on the report
period.
Peaks and valleys give
insight into how
content drives growth.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Top Instagram Posts
@SproutCoee
425 Engagements
@SproutCoeeNYC
312 Engagements
@SproutCoeeCHI
153 Engagements
Engagements per Media
23
Engagements per Follower
48
Since Last Month
The number of engagements
per media decreased by
▼
4.5%
Audience Engagement
MEDIA / ENGAGEMENTS PER DAY
0
10
20
30
40
LIKES COMMENTS MEDIA SENT
Comments Received
Total Engagements
1,150
156
Likes Received
994
TOTALSENGAGEMENT METRICS
Since Last Month
The number of engagements
increased by
▲
0.8%
Outbound Hashtag Performance
#sproutcoeeco
#dobreakfastright
#mysproutcoee
#sproutcoee
#latteart
#sproutjava
#sprout
#sproutperks
154
130
122
93
67
32
13
6
MOST USED HASHTAGS
#sproutcoee
#sproutcoeeco
#mysproutcoee
#dobreakfastright
#sproutperks
#sprout
#latteart
#sproutsundays
1167
1126
1117
168
160
144
106
102
MOST ENGAGED HASHTAGS
Get a snapshot of
your most engaged
media then review the
comprehensive list
from the Sent
Messages Report.
Compare which
hashtags you use
the most to the
ones that get the
most attention.
Understand how and
when your audience is
engaging with your
content to maximize
results.
Top Influencers Engaged
Instagram Stats by Profile
34,421
Instagram Profile
Total
Followers
45
101
67
80
45
Engagements
per Follower
33,453
34,425
56,425
94,427
18%
Follower
Increase
18%
18%
18%
18%
34
Media
Sent
45
46
35
69
3.85
Engagements
per Media
9.65
7.85
9.85
9.65
5
Comments
Sent
4
13
18
4
879
Total
Engagements
901
651
700
879
34
Followers
Gained
46
79
47
135
@MySproutCoee
@SproutCoeeNYC
@SproutCoeeBOS
@SproutCoeeCHI
@SproutCoeeSF
@khkristin
2,631 Followers
@dada2three
1,448 Followers
10
10
@sevdalija
1,448 Followers
13
250 54
@smalladi
1,448 Followers
78
@jondoe
523 Followers
11
@janedoe
523 Followers
32
@rebecca
523 Followers
65
9
9
10 8
Keep tabs on top
users that are
interacting with
your content.
Compare profiles to
uncover opportunities
for improved content
and engagement for
overall success.
sproutsocial.com
Instagram
Competitor Report
GETTING STARTED WITH THE
Keep tabs on your profile’s performance compared to
competitors or other company profiles.
3 More... ExportThis Month
Sprout Coee Co.
FANS GAINED, BY DAY
Audience Growth
Competitor Average
43,091 3.5%154
Sprout Coee Co.
Acme Coee
Instagram Profile
Free Coee
Coee First
The Coee Shack
Donuts & Coee
Cafe Society
44,425
New Users Followed Followers Gained Follower GrowthFollowingFollowers
48,425
3,874
4,425
78,425
34,425
14,425
3,874
24,405
78,425
4.555
4,425
78,425
64,425
10,425
6.5%
-4.4%
1.2%
6.2%
18.1%
9.5%
-2.2%
203
85
76
73
307
123
165
78
203
67
71
44
307
40
165
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
20
40
60
80
0
Competitor Average
Donuts & Coee
@donutscoee
Sprout Coee Co.
@mysproutsocial
Acme Coee
@acmecoee
The Coee Shack
@thecoeeshack
Free Coee
@freecoee
Cafe Society
@cafesociety
Coee First
@coeefirst
Media Sent
MEDIA SENT, BY DAY
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
20
40
60
80
0
WEDNESDAY SEP 18
Competitor Average 36
Sprout Coee Co. 48
Acme Coee 75
Donuts & Coee 23
Instagram Competitors Activity Overview
14,876
Your Followers
8,328,104
Most Followers
(Acme Coee)
12,456
Competitor Avg.
Followers
Competitor Average
Donuts & Coee
@donutscoee
Sprout Coee Co.
@mysproutsocial
Acme Coee
@acmecoee
The Coee Shack
@thecoeeshack
Free Coee
@freecoee
Cafe Society
@cafesociety
Coee First
@coeefirst
Acme Coee Donuts & Coee The Coee Shack
Get a peek into follower
health with this
comparison snapshot…
Toggle filters on and off
to target your profile’s
growth compared to
primary or secondary
competitors.
Quickly compare
follower growth to
understand how your
profile stacks up
against others.
Add competitor
profiles or profiles
from a portfolio of
related brands.
...then dig in using the
Audience Growth section.
Sprout Tip: Hover over
the chart to view metrics
for a specific day.
Stats by Profile
Sprout Coee Co.
Instagram Profile
Free Coee
Coee First
The Coee Shack
Cafe Society
35,982
2,542
5,872
105,092
13,941
39,986
Likes
2,352
2,987
65,486
10,686
Comments
Most Popular Media by Sprout Coee Co.
Most Used
Hashtags
32,542 43,986
#pumpkinspice
#PSL
#coeelove
#coeelove
#freefriday
#sproutlove
#acmecoee
#coeeaddict
#PSL
#donutscoee
#dodonuts
#coeeaddict
#theshack
#coeeshack
#yumcoee
#cafesociety
#societygal
#coeefriend
#coeefirst
#coeetime
#coee
#freefriday
#freecoee
#discount
268
145
Competitor Average
44,425
3,874
4,425
78,425
14,425
48,425
Media
Breakdown
Media Sent
451
478
Acme Coee
Donuts & Coee
42,091
28,982
43,986
33,36
48,425
34,425
401
456
389
302
98
197
76
66
104
277
270
341
@MySproutCoee
425 Engagements
@MySproutCoee
312 Engagements
@MySproutCoee
153 Engagements
Benchmark your
engagement goals with
a roll-up average of
Comments and Likes
for the selected set
of competitors.
View most popular
media to understand
which posts drove the
highest audience
engagement.
Gain insight into your
competitors’ campaigns
or promotions with their
most used hashtags.
Visualize published media
trends to keep tabs on
social campaigns,
promotions and more.
sproutsocial.com
LinkedIn Company
Pages Report
GETTING STARTED WITH THE
Analyze performance across your
Company Pages with page-level data.
Sprout Coee Co. Sprout Coee SFSprout Coee NYC Sprout Coee Austin
ExportThis Month+1 page
Audience Growth
AUDIENCE GROWTH, BY DAY
0
30
60
90
120
ORGANIC FOLLOWERS
Publishing Behavior
TOTALSPUBLISHING METRICS
POSTS PER DAY
0
1
2
3
4
Since Last Month
The number of posts you
sent increased by
▲
3.1%
Sponsored Followers Gained
11,476
TOTALSAUDIENCE GROWTH METRICS
Your Followers
increased by
▲
2.4%
Since Last Month
Total Followers 245,731
Total Posts
92
SPONSORED FOLLOWERS
POSTS SENT
Average Posts per Day
3
Organic Followers Gained
5,269
Total Followers Gained
16,745
LinkedIn Activity Overview
8,431,458
Total Impressions
6,328,104
Total Engagements
4,456
Link Clicks
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Visualize how your paid
efforts—including
Sponsored content—
impacts growth by
comparing Sponsored to
organic followers gained.
Benchmark your publishing
goals by comparing to
the previous time period.
View a quick snapshot
of your Company Page’s
engagement activity.
Are you consistently
sharing content?
Quickly gain insight to
your publishing behavior
with daily volume.
IMPRESSIONS, BY DAY
0
50K
100K
150K
200K
Impressions
TOTALSIMPRESSION METRICS
Since Last Month
Total Impressions
increased by
▲
0.8%
Organic Impressions
136,070
Users Reached
44,789
Average Impressions per Day
8,004
IMPRESSIONS
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Audience Engagement
AUDIENCE ENGAGEMENT, BY DAY
0
10
20
30
40
LIKES SHARES
CLICKS
Comments
Total Engagements
1,699
256
Likes
994
TOTALSENGAGEMENT METRICS
Since Last Month
The number of
engagements increased by
▲
0.8%
Engagements per Post
23
Engagements per Follower
48
Since Last Month
The number of
engagements per share
decreased by
▼
4.5%
Engagements per Impression
2.08
COMMENTS
Shares
427
Clicks
22
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Understand how your
audience is interacting
with your content...
...and if engagement is
trending up or down.
Compare impressions to
publishing behavior to
draw conclusions around
how shared content
impacts audience views.
Impressions include visits to your Company
Page and shares viewed by your audience.
Demographics
SENIORITY LEVEL POSITION
Linkedin Company Page
55
10
25
8
4
Engagements
pre Share
Linkedin Stats by Page
94,427
Total
Followers
33,453
34,425
56,425
23,577
18%
Follower
Increase
9%
12%
5%
5%
76
Clicks
34
34
56
12
1.75
Impressions
per Share
2.25
1.85
1.75
2.95
1,782
Total
Engagements
479
389
879
302
100,901
Impressions
45,683
49,000
78,913
34,132
Sprout Coee Co.
Sprout Coee
Chicago
Sprout Coee NYC
Sprout Coee Austin
Sprout Coee SF
34
Shares
Sent
45
46
35
69
Senior
6,179
Entry-Level
5,189
Manager
2,782
Director
1,521
Owner
1,365
Chief X Ocer (CXO)
768
Training
545
Vice President (VP)
530
Partner
345
Upaid
34
Media & Communications
3,853
Marketing
3,834
Sales
2,472
Entrepreneurship
1,384
Business Development
1,254
Information Technology
1,123
Consulting
1,012
Arts and Design
951
Operations
882
Education
770
sproutsocial.com
Are your posts relevant
to your audience? Use
demographics to
understand the types
of professionals
following your page, then
tailor and target your
content for maximum
engagement.
Compare multiple
Company Pages
at-a-glance to quickly
spot where more
effort is needed.
Advocacy by
Bambu Report
GETTING STARTED WITH THE
Gain insight into how brand messages are
amplified by employees.
Advocacy by Bambu
Analyze advocacy eorts and benchmark team performance.
Advocacy Overview
Twitter Shares
Facebook Shares
LinkedIn Shares
1,201
1,483
121
Total Shares 2,805
Twitter Engagements
Facebook Engagements 1,867
2,009
Total Engagements 3,876
Top Users
Helene W.
Marcellus S.
Roselyn W.
Kieran Z.
Elisabeth H.
1
2
3
4
5
95 Shares
41 Shares
36 Shares
22 Shares
21 Shares
BY SHARES BY ENGAGEMENTS
THURSDAY, TOTAL SHARES PER HOUR
0
20
15
10
5
25
30
35
12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11
AM PM
Sharing Trends
AVERAGE SHARES PER DAY OF THE WEEK
0
20
15
10
5
25
30
35
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
Highest Volume of Sharing Activity is on Thursdays
Helene W.
Marcellus S.
Monica R.
Angeline T.
Christophe R.
1
2
3
4
5
77 Engagements
71 Engagements
56 Engagements
44 Engagements
43 Engagements
Uncover patterns
in employees’ sharing
habits or find
opportunities to
encourage sharing.
Surface Bambu’s
employee advocacy
metrics right in Sprout!
View the total number of shares and
engagements by network here. Then
head over to the corresponding network
report to compare advocacy metrics to
your organic social metrics.
Quickly gain insight
into which employees
share content most
and which employees
generate the most
engagements from
their shared content.