taking Murray State classes, taught by MSU professors, but online. Nine percent of the total credit
hour increase results from these Shandong University students. Confirmation was provided that these
increases are due to additional online options from which students can choose. Appreciation was
expressed to Mr. Touney and the Branding, Marketing and Communication team for helping to
facilitate an aggressive marketing plan not only for the fall but also this summer as this had a
significant impact on the increased numbers.
➢ Fall 2020 Semester preliminary registration numbers show that total headcount as of Pre-Week 12 is
up slightly but credit hours are down. Undergraduate headcount is down slightly below 3 percent and
graduate headcount is up by 21.6 percent. More first-time freshmen are enrolled at this point than last
year at this same time for the upcoming fall semester. There are currently many challenges associated
with international students, one of which is the embassies not being open to issue visas. This was
anticipated and the budget was developed forecasting a 25 percent decline in international
enrollment. Currently the University is down 16 percent in international enrollment but efforts will
continue in this regard. Interest and applications are solid but being able to get these students
enrolled is the challenge due to circumstances beyond the University's control. In terms of factors
which have led to the rise in graduate enrollment, it was indicated that Matt Jones, Coordinator of
Domestic Graduate Recruitment and Retention, has done an outstanding job, with assistance from
Graduate Coordinators in all academic areas and programs across campus. All have been very
aggressive in their recruitment efforts. It was indicated that the data presented does not reflect
graduate enrollment increases associated with Academic Partnerships' initiatives. Dr. Pervine
reported that the last day to enroll for one of the AP programs is August 6 and as that time nears the
impact of those programs will become more evident.
➢ With regard to first-time freshmen and first-time transfer preliminary numbers, applications are up
over 16 percent and admissions are up almost 8 percent. The number of freshmen admitted from the
18-county service region is up 12 percent, although those admitted from other Kentucky counties is
down slightly. The number of first-time freshmen and transfers registering for Summer Orientation is
up, as are housing applications. Campus visits are down but Virtual Campus Visits began the week
of March 30, 2020, and are being heavily utilized. All were asked to remember that many of these
students have applied – and been admitted – to more than one school and in many cases have signed
up for more than one Summer Orientation. It is hoped the University's aggressive Yield
Communication Plan will result in these students enrolling at Murray State. Confirmation was
provided that aggressive marketing has been employed relative to the availability of need-based aid
(CARES funding) and scholarships and this has remained a major focus of the recruitment and yield
processes – for both current and new students and their parents. Appreciation was expressed to
President Jackson for his focus on identifying funding for need-based aid and scholarships – such as
through the Racers Give campaign – to assist as many students as possible.
➢ Dr. Jackson added that prior to the Fall 2018 Semester there was not an analytical process in place to
successfully undertake this work. The current process was built from scratch under Dr. Fister's
leadership and appreciation was expressed to the entire team for their willingness to devote the hours
necessary to ensure this work would be successful. Having the right information in order to move
forward is key, particularly in the current environment. Regent Book added that all the information
being provided to parents and students has a focus and provides effective communication – further
highlighting the importance of the Yield Marketing Plan.
➢ Preliminary registrations for the Fall 2020 Semester and incoming underrepresented minority
numbers are up in both categories and appreciation was expressed to Roslyn White, Senior Associate
Director and Coordinator of Multicultural Recruitment, Office of Recruitment and Dr. S. G. Carthell,
Executive Director, Office of Multicultural Initiatives, Student Leadership and Inclusive Excellence
for their efforts in this regard.
➢ Dr. Robertson reported that Recapture Campaign efforts reflect the great work of Peggy Whaley,
Director of Student Engagement and Success and her staff and these retention efforts are focused on
students enrolled in the spring semester who are eligible to return in the fall. Registrations for this
population are constantly monitored. As of April 13, 2020, there were 1,822 students in the
undergraduate population who had not registered for fall classes. Due to the continuous outreach
efforts of Academic Advisors, Dean and Chairs, this number as of June 1 has decreased to 802
students – a change of 56 percent. Relative to graduate students, as of April 13 there were 664
students who had not registered for fall classes and as of June 1 that number is now 352 students – a
change of 47 percent.
➢ New Student Engagement and Success initiatives which have been employed since the last Board
Meeting were outlined. Planning for Family Weekend on September 11-13, 2020, is also
underway. Confirmation was provided that course registrations are up for all MSU regional
campuses and appreciation was expressed to Dan Lavit, Executive Director, Center for Adult and
Regional Education and his staff in this regard.
➢ Mr. Smee, Director of Recruitment, outlined the Summer Orientation process which was moved
online in a very short period of time. Appreciation was expressed to Beth Acreman, Associate
Director of New Student Programs; Julie Boyken, Assistant Coordinator of New Student Programs
and Admissions Counselor and the entire Office of Recruitment team for their efforts in moving
Summer Orientation sessions to a virtual online format within a six-week timeframe. The online
Summer Orientation modules include information on admissions, enrollment, Student Financial
Services, academic programs, Student Life and next steps for registration. Once students log in they
are able to view this information as many times as needed. Eight orientation sessions are being