Loyalty Payments Financings
32
Investor(s) Target Commentary
Date
Selected Profiles
Source: Capital IQ, FT Partners Proprietary Database.
Amt. Raised
■ Switchfly helps travel companies, loyalty programs and financial services
institutions engage with their highest value customers; Saas business model
■ Product suite includes white label travel commerce and loyalty redemption
platforms, a loyalty payments engine for digital wallets, social network
engagement products, mobile solutions for travel and loyalty partners, and
personalized marketing solutions
■ $32 mm capital raised to date
03/08/2012 $15 mm
■ CardSpring offers an API that lets developers add web and mobile applications
like coupons, loyalty programs and digital receipts to payment cards
■ Consumers add merchant apps to their card by entering the card number on the
merchant website – when the card is swiped, the app is executed in real-time
01/31/2012 $10 mm
Accel,
Felicis Ventures.
Greylock,
Morado Venture Partners
SV Angel,
Webb Investment Network
11/14/2011
■ Wrapp offers a mobile application that allows users to send digital gift cards to
friends and family through Facebook
■ Originally test launched in Sweden, Wrapp reached roughly a third of the
country's Facebook users in only an eight week span
■ Wrapp's expansion to the U.S. and U.K. markets is currently underway
$6 mm
11/08/2011
$4 mm
■ Punchtab provides a loyalty platform that allows website owners, application
developers and brands to create a social and mobile-enabled loyalty program for
free
■ PunchTab provides two free products: an ongoing loyalty program that
encourages users to visit the website every day, and a one-time promotional
giveaway widget that encourages sharing the website or application
■ Linkable Networks (f.k.a. Clovr Media) provides a platform that converts TV,
radio, print, banner, text, video and mobile ads into card-linked offers
■ Ad offers with Linkable logo can be redeemed by scanning a QR code, text
short code, or dialing a number to automatically link promotion to consumer’s
debit or credit card
■ The Company previously received $8.3 mm from Bain Capital Ventures,
Common Ventures and Kepha Partners in March 2011
10/13/2011 na
■ Tapjoy offers a turnkey in-app advertising platform that enables developers to
acquire new users, drive engagement within their apps and create incremental
income by providing an ad-funded payment method
■ The Tapjoy network spans over 9,000 applications and 2,000 million global
consumers
■ Series D round; $70 mm raised since inception
07/06/2011 $30 mm
JP Morgan Asset Management,
Rho Capital Partners,
North Bridge Venture Partners,
InterWest Partners,
DE Shaw Ventures