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those businesses unable to provide complete data, ReferenceUSA® uses advanced
economic modeling techniques to ascribe figures based on aggregated data from the
U.S. Department of Commerce.
Qualtrics
Qualtrics is a survey tool used to distribute surveys and track results. Qualtrics was
used to collect and compile survey data from the breweries in Temecula, CA.
Photographs
The photographs were taken by Jimmy Fu of Jimmy Fu-tography at local craft breweries
in Temecula, including Stone Church Brewing, Aftershock Brewing Co., Black Market
Brewing Co., Garage Brewing Co., Ironfire Brewing Company, Karl Strauss Brewing
Company, Refuge Brewery, Relentless Brewing Co., Wiens Brewing Company, and
Craft Brewing Company.
The Craft Beer Industry
Craft brewers, as defined by the national Brewers Association (BA), are those that
produce 6 million barrels or less per year, are independently owned (25% or less
ownership by a non-craft beverage alcohol industry entity), and have a TTB Brewer's
Notice². In 2017, the craft beer industry provided more than 500,000 jobs and
contributed $76.2B to the U.S. economy².
To distinguish between craft and non-craft brewers, the Independent Craft Brewer Seal
is used. This seal is a national effort, spearheaded by the Brewers Association, to
provide consumers with an easy way to identify independent craft brewers. As of June
2019, over 4,000 independent craft brewers in the United States have adopted the
seal².
The craft beer industry has continued to remain a growing industry in the United States¹.
The industry has experienced revenue growth over the five years to 2018, increasing at
an annualized rate of 11.8% to reach an estimated $6.8 billion¹. As consumers demand
a greater variety of beers, craft brewers have captured consumers that had traditionally
purchased light and premium brand beers. The industry has also attracted these
consumers by using quality ingredients, providing a high degree of expertise, and
serving fresh craft beer¹.
The industry comprises of many small-sized players, but there has been increasing
consolidation and expansion activity among some of the industry’s largest brewers.
Brewers such as Magic Hat Brewing Company, Ballast Point Brewing Company